Amazon Influencer Storefronts EVERYTHING You Need To Know
Amazon Influencer Storefronts give Amazon Influencers a place to showcase the products they recommend, making it simple for customers to purchase.
Products on Amazon Influencer Storefronts are organized by collections called “Idea Lists”.
Amazon Influencers drive potential customers from their followings on Social Media, Blogs, YouTube, Twitch & more to their Amazon Influencer Storefronts to buy products they feature on their platform.
If you’re selling on Amazon and only focusing on SEO and Ads, as an Amazon Consultant, I can tell you that you’ve been missing out on a sales source that brands have been using since 1996.
When Amazon launched the Amazon Associates Program back then, Amazon Influencers were mostly referring from message boards, emails, direct messages and some blogs.
Now, with the Amazon Influencer Program, Amazon Influencers can refer from any platform they are on to their own landing page on Amazon called an Amazon Influencer Storefront or “Amazon Influencer Stores”.
This powerful guide is everything you need to know about Amazon Influencer Storefronts to drive your sales on Amazon.
What Are Amazon Influencer Storefronts?
Amazon Influencer Storefronts or Amazon Influencer Stores, or Influencer Amazon Stores are Amazon Influencer landing pages for all the products they promote on Amazon.
Amazon Influencer Storefronts make it simple for Amazon Influencers to collect and categorize all of the products they recommend to make it easy for their audience to purchase.
Amazon Influencers earn commission from Amazon, not the brand of the product they sell, for each sale they earn through their Influencer Amazon Stores.
Amazon Influencer Storefronts are particularly useful for Amazon Influencers and Amazon Live Influencers who do not have blogs or YouTube channels, platforms where it is much simpler to share links directly to products on Amazon on evergreen content.
In many cases, with Instagram and TikTok for instance, the Amazon Influencer gets one link, in their bio, which they typically choose to use a service like Link In Bio or Link Tree, where they can aggregate all of the links to things they want to promote or care about.
From there, the Amazon Influencers typically add their Amazon Influencer Storefront link as one of the links they promote.
Products that make their way onto Amazon Influencer Storefronts are not arbitrary.
We talked in How Amazon Influencers Evaluate Brands that Amazon Influencers have algorithms on their platforms the same way Amazon Sellers focus on placing the right keywords on their listings.
They focus only on products that they believe in that will also resonate with their audience.
That means, that when they post about the products on Instagram, TikTok or other social media networks, they will get views, likes, shares and comments. In other words, engagement.
This makes Amazon Influencers selective about the products they include in their Influencer Amazon Stores.
That said, how much do Amazon Influencers earn from their Storefront sales?
How Much Commission Do Amazon Influencers Earn From Storefronts?
Amazon Influencers earn a commission each time someone purchases from their Amazon Influencer Storefront or Amazon Live stream.
The commission comes from Amazon and not from the brand.
Here’s how much Amazon Influencers earn from their Amazon Influencer Store sales.
On-Site Amazon Influencer Commission Rates:
|Luxury Beauty, Luxury Stores Beauty, Amazon Explore||10.00%|
|Digital Music, Physical Music, Handmade, Digital Videos||5.00%|
|Physical Books, Kitchen, Automotive||4.50%|
|Amazon Fire Tablet Devices, Amazon Kindle Devices, Amazon Fashion Women's, Men's & Kids Private Label, Luxury Stores Fashion, Apparel, Amazon Cloud Cam Devices, Fire TV Edition Smart TVs, Amazon Fire TV Devices, Amazon Echo Devices, Ring Devices, Watches, Jewelry, Luggage, Shoes, and Handbags & Accessories||4.00%|
|Toys, Furniture, Home, Home Improvement, Lawn & Garden, Pets Products, Headphones, Beauty, Musical Instruments, Business & Industrial Supplies, Outdoors, Tools, Sports, Baby Products, Amazon Coins||3.00%|
|PC, PC Components, DVD & Blu-Ray||2.50%|
|Televisions, Digital Video Games||2.00%|
|Amazon Fresh, Physical Video Games & Video Game Consoles, Grocery, Health & Personal Care||1.00%|
|Gift Cards; Wireless Service Plans; Alcoholic Beverages; Digital Kindle Products purchased as a subscription; Food prepared and delivered from a restaurant; Amazon Appstore, Prime Now, or Amazon Pay Places||0.00%|
|All Other Categories||4.00%|
How Much Do Amazon Influencer Storefronts Cost?
Amazon Influencer Storefronts come in all shapes and sizes suitable for small private label brands all the way up to large big-box retail brands.
The sizes span:
- Mid-Tier Influencers
- Mega Influencers
Based on their audience sizes and engagement, they may command a broad array of fees ranging from free product in exchange to content up to thousands of dollars for content and inclusion on their Influencer Amazon Stores.
If you need help negotiating with Amazon Influencers to get featured on their Storefronts, we have this article to help: How To Negotiate With Amazon Influencers.
|Nano-Influencers||$10-$100 per post|
|Micro-Influencers||$100–$500 per post|
|Mid-Tier||$500–$5,000 per post|
|Macro-Influencers||$5,000–$10,000 per post|
|Mega-Influencers||$10,000+ per post|
|Nano-Influencers||$20–$200 per video|
|Micro-Influencers||$200–$1,000 per video|
|Mid-Tier||$1,000–$10,000 per video|
|Macro-Influencers||$10,000–$20,000 per video|
|Mega-Influencers||$20,000+ per video|
|Nano-Influencers||$5–$25 per post|
|Micro-Influencers||$25–$125 per post|
|Mid-Tier||$125–$1,250 per post|
|Macro-Influencers||$1,250–$2,500 per post|
|Mega-Influencers||$2,500+ per post|
|Nano-Influencers||$2–$20 per post|
|Micro-Influencers||$20–$100 per post|
|Mid-Tier||$100–$1,000 per post|
|Macro-Influencers||$1,000–$2,000 per post|
|Mega-Influencers||$2,000+ per post|
|Nano-Influencers||$25–$250 per post|
|Micro-Influencers||$250–$1,250 per post|
|Mid-Tier||$1,250–$12,500 per post|
|Macro-Influencers||$12,500–$25,000 per post|
|Mega-Influencers||$25,000+ per post|
|Nano - Mega||$60 per 1,000 Monthly Page Views|
Amazon Influencer Storefront Features
Amazon Influencer Storefronts have powerful features that combine the best parts of a social media network, an online shop and a live streaming platform all in one.
This consolidates all of the best parts of facilitating sales into one powerful core selling machine on their Influencer Amazon Stores.
The Amazon Influencer Store component is called Idea Lists.
Amazon Influencer Storefront Idea Lists
Amazon Influencer Storefront Idea Lists are how Amazon Influencers categorize the products they recommend.
Amazon Influencers often cover topics in-depth on their social media network of choice, which means they promote a broad array of products.
This necessitates categorizing them, similarly to how you would select product categories when listing a product on Amazon.
The fun part is, that they can name the categories any name they choose which fits their own brand voice, that their audiences would enjoy.
We talk about in What To Ask For From Amazon Influencers that your goal as a brand is to evaluate their idealists and select the best one for your product when you partner with them.
The social media component is called Photos.
Amazon Influencer Storefront Photos
One of the best ways to highlight the products that Amazon Influencers enjoy is through photos on their Amazon Influencer Stores.
Amazon Influencers have feeds of photos they take, similar to Instagram.
Also similar to a social media network, when you click on a particular photo, you can directly access and buy the products the Amazon Influencer is showcasing.
What’s more, when Amazon Influencers use the hashtag #FoundItOnAmazon they are eligible to be featured on the #FoundItOnAmazon feed page directly on Amazon.com.
Many popular product categories can be included on the #FoundItOnAmazon dedicated page on Amazon, with more being added regularly.
Speaking of the best ways to showcase and sell a product, enter video.
Amazon Influencer Storefronts Video
Amazon Influencer Storefronts can have 2 forms of video, “Videos” pictured above and “Amazon Influencer Live Streams” covered next.
Amazon Influencer Storefront Videos are short-form content, similar to TikTok meant to feature and highlight products.
Like photos, when you view an individual video, you can easily purchase the products directly referenced in the video.
One of the best features of Amazon Influencer Storefront Videos, similar to TikTok, they make it simple and enticing to keep watching.
We mention in How To Evaluate Amazon Influencers you’ll want to watch a few of their videos to gauge how good of a job they do and if they are on brand.
That said, Amazon does have its own live streaming platform, called Amazon Live which also appears on Amazon Influencer Storefronts as “Live Streams“.
Amazon Influencer Storefront Live Streams
Amazon Live Influencers have Amazon Influencer Storefronts where they demo and highlight products, similar to QVC or the Home Shopping Network.
These videos are long-form and oftentimes showcase many products unless otherwise sponsored to only feature one.
The benefit here is the products can be purchased directly from the Live Stream without the customer needing to visit the Influencer Amazon Store.
Amazon Live streamers have powerful audiences on various social media platforms, which they use to drive their audiences back to their Amazon Live streams.
It’s incredibly easy for Amazon Live influencers to facilitate sales.
When viewing Amazon Live streams, shoppers can view the products that are being featured at that time in the video right underneath the video, click and buy them.
Need help finding Amazon Live Influencers? Check out our guide: How To Find Amazon Live Influencers
To see Amazon Live in action, let’s take a look at some Amazon Influencer Storefront examples.
Amazon Influencer Storefront Examples
The first Amazon Influencer Storefront Example comes to us from Autmazing.
Cammie is a family life vlogger focusing on autism and life in rural Michigan.
You can find Cammie and Autmazing on their social profiles:
Cammie does a great job of capitalizing on every feature that Amazon Storefronts have to offer:
- Amazon Live
- Idea Lists
The other notable Amazon Influencer Storefront example comes to us from Their Hearts Beet Too
After clean eating helped Nikki fight her chronic illness, Nikki made it her goal to help others.
Nikki helps promote a clean eating lifestyle on:
- Idea Lists
Although Nikki isn’t Livestreaming on Amazon Live, her hyper-focused purpose-driven content makes Amazon sales easy.
When you write your buyer persona and think about the “zero to hero” story showing the transformation you go through from using your product, Nikki embodies it for a clean eating lifestyle overcoming chronic illness through the method.
If you were selling organic, clean products, this type of Amazon Influencer is a great partner because they have the credibility and trust of their audience.
That said, authenticity and trust are not the only way Amazon Influencer Storefronts drive sales.
Let’s break down exactly how Amazon Influencer Storefronts increase sales on Amazon.
How Amazon Influencer Storefronts Drive Sales
Amazon Influencer Storefronts are effective at driving Amazon Sales because of pre-staging and buyer-intent convenience.
If you’re not familiar with the concept, pre-staging in sales means setting the mindset of the customer before they are introduced to the product.
In this case, most of the pre-staging is achieved by the audience already knowing, liking and trusting the Amazon Influencer because they follow them on their platforms of choice before they ever make it to their Amazon Influencer Store.
So, by the time they recommend a product, the customer is already placed into a mindset of it’s good and they likely need it.
What’s more, unlike traditional influencers, they have a method to get in front of customers when they are ready to make a purchase and are in a buyer’s mindset and not a browser.
If you think about traditional social media influencers, you’re scrolling through social media and happen upon a product that someone you follow is promoting.
This is pattern-interrupt.
The person isn’t necessarily using social media to buy a product, so when they see something, even if they link it, they may not be ready to buy it.
This leads us to convenience.
If you’re also not familiar with buyer-intent convenience in sales, it means just what it sounds like.
Making it simple for the customer to buy things when they want to buy things.
Enter, Amazon Influencer Storefronts.
Amazon Influencers promote products regularly on their social media, building awareness.
Then, when the customer is ready to buy, they simply click on the link in the Amazon Influencers bio to visit their Amazon Influencer Store.
From there, they can purchase the product from the Amazon Influencers Idea List.
For Amazon Live, the Amazon Influencer will promote when they’re going live and direct their audience over to their Amazon Livestream.
From there, their audience can easily purchase the item from beneath the live stream or view past live streams to find other products they’ve recommended on their Influencer Amazon Stores.
That said, now that we’ve established how Amazon Influencer storefronts drive sales, you may be wondering how to find Amazon Influencer Storefronts.
How To Find Amazon Influencer Storefronts
It’s difficult to find Amazon Influencer Storefronts primarily because Amazon doesn’t provide a means to browse Amazon Influencer Storefronts.
We have an entire guide on How To Find Amazon Influencer Storefronts, but the easiest way is with 3rd party software.
Enter, Referazon Amazon Influencer Marketing Software.
How To Find Amazon Influencer Storefronts With Referazon:
- Sign up for a free trial.
- Log in and click on Amazon Live or Storefronts
- Select your selling category and sub category
With Referazon you get:
- Amazon Storefront Influencers
- Amazon Live Influencers
- Blog Amazon Influencers
- YouTube Amazon Influencers
- Contact Info
- Social Media Links
- Audience Sizes
- Engagement Rates
- & more
Plus, Referazon has:
- Mid-Tier Influencers
Referazon even has TikTok Amazon Influencers.
Once you’ve found your Amazon Storefront Influencers, you can track the relationships and campaigns in the Referazon Amazon Influencer Marketing CRM.
Frequently Asked Questions
Or, need more help with finding Amazon Influencers?
If you find it takes too much time to find and build relationships with Amazon Influencers even with our Amazon Influencer Marketing Software, we can do it for you with our Referazon Express Amazon Influencer Marketing Agency program.