Amazon Influencers recommend products to their audience and when someone buys, the Amazon Influencer earns a commission from Amazon.

Amazon Influencers are both Amazon Affiliates with audiences of Blogs, YouTube, Social Media. Twitch & more who refer sales to Amazon for a commission from Amazon as well as participants in the Amazon Influencer Program,

How much an Amazon Influencer costs will depend on their audience size.

There is a general industry standard for Average Amazon Influencer Rates.

Average Amazon Influencer Rates:

The Amazon Influencer Program is a subsidiary of the Amazon Associates Program, Amazon’s affiliate program that has been around since 1996.

The Amazon Influencer Program is for Influencers with an audience on:

• Social Media
• YouTube
• Twitch
• & More

To be accepted into the Amazon Influencer Program, Amazon Influencers must meet Amazon’s private criteria. 

While Amazon doesn’t reveal this criterion, most believe they are audience size, engagement rate and content quality standards. 

Yes, Amazon Influencers earn a commission from the Amazon Associates Program or Amazon Influencer Program as well as typically a fee from the brands that they work with.  

Nope.  Just sit back and collect the sales.  You literally do nothing.

By being an Amazon Seller, your products are already ready to go for Amazon Influencers to refer to.  

Just build a relationship with an Amazon Influencer that has an audience of your target customers and give them what they need to create some great content that will sell your product, such as your Logo, product images, talking points, etc

Then, they will collect the link themselves to your product from Amazon and put it on their Blog, Social Media, YouTube, Email List & more.  

We’re connecting you to them because they are already doing this, they know the ropes!

Simply build a relationship with an Amazon Influencer that has an audience of your target customers and give them what they need to create some great content that will sell your product, such as your Logo, product images, any product videos you have, talking points, etc

Then, they will collect the link themselves to your product from Amazon and put it on their Blog, Social Media, YouTube, Email List & more.  

Amazon Influencer Storefronts give Amazon Influencers a place to showcase the products they recommend, making it simple for customers to purchase. 

Products on Amazon Influencer Storefronts are organized by collections called “Idea Lists”. 

Amazon Influencers drive potential customers from their followings on Social Media, Blogs, YouTube, Twitch & more to their Amazon Influencer Storefronts to buy products they feature on their platform. 

Amazon Influencer Pages are Amazon Influencer Storefronts where they drive traffic from their audiences to buy the products that they recommend.

The truth is, they are one and the same.

An Amazon Influencer is anyone with a platform that has “influence” over a purchasing decision.

That said, Amazon started with the Amazon Associates Program, providing Bloggers, YouTubers and more with simple links to share to earn commissions from their recommended products.

As Social Media evolved, it was less easy to share links on platforms since you only get one link in your profile.

This necessitated the creation of the Amazon Influencer Program, 

This gave Amazon Influencers one simple link to share in their profile to drive customers back to all of the products that they recommend. 

Nano-influencers are influencers that have a small, but hyper-engaged & passionate audience of extreme enthusiasts about your topic.

Their audiences know, like & trust them and aren’t interested in how many other people feel the same way they do, they just love the content and the topic.

Nano-influencers may not get as much limelight as powerhouse influencers and because of that, they are often eager and willing to work with brands that they believe in whom are of comparable size and scope to themselves. 

Social Media

Influencer Type	Audience Size
Nano-Influencers	1,000 – 10,000
Micro-Influencers	10,001 – 50,000
Mid-Tier	50,001 – 500,000
Macro-Influencers	500,001 – 1,000,000
Mega-Influencers	1,000,001 +

YouTube

Influencer Type	Monthly VIews
Nano-Influencers	1,000 – 10,000
Micro-Influencers	10,001 – 50,000
Mid-Tier	50,000 – 500,000
Macro-Influencers	500,001 – 1,000,000
Mega-Influencers	1,000,001 +

Blog

Influencer Type	Monthly Traffic
Nano-Influencers	0 – 10,000
Micro-Influencers	10,001 – 25,000
Mid-Tier	25,001 – 250,000
Macro-Influencers	250,001 – 750,000
Mega-Influencers	750,001 +

What does this mean for brands?  If a nano influencer recommends something to their audience, their audience considers it like a recommendation from a best friend.

Micro-influencers are influencers that may not have staggering audience size numbers, but their audiences are very engaged & passionate about your topic.

Their audiences also know, like & trust them and oftentimes consider it a badge of honor to follow their content.  They build meaningful relationships with their audience this way.

While actively working towards the audience sizes of powerhouse influencers, micro-influencers are often eager and willing to work with brands of all budgets.

What does this mean for brands?  Micro-influencers may not have flashy audience sizes yet, but a large portion of that audience will take action on recommendations.

Plus they’re on the rise and as they climb, the visibility of the brands mentioned in their content will climb as well.  

Social Media

Influencer Type	Audience Size
Nano-Influencers	1,000 – 10,000
Micro-Influencers	10,001 – 50,000
Mid-Tier	50,001 – 500,000
Macro-Influencers	500,001 – 1,000,000
Mega-Influencers	1,000,001 +

YouTube

Influencer Type	Monthly VIews
Nano-Influencers	1,000 – 10,000
Micro-Influencers	10,001 – 50,000
Mid-Tier	50,000 – 500,000
Macro-Influencers	500,001 – 1,000,000
Mega-Influencers	1,000,001 +

Blog

Influencer Type	Monthly Traffic
Nano-Influencers	0 – 10,000
Micro-Influencers	10,001 – 25,000
Mid-Tier	25,001 – 250,000
Macro-Influencers	250,001 – 750,000
Mega-Influencers	750,001 +

Mid-Tier Amazon Influencers is an Influencer that has a strong follower counts/subscriber counts/estimated monthly traffic based on the niche/industry.

Their audiences also know, like & trust them and in many cases, have been with them for a long time, when they were nano-influencers, then micro-influencers.

What’s more, since they have a respectibly large audiences on their platforms with strong engagement, their content does really well in the algorithms, meaning more people see it, gaining exposure to brands who would not otherwise have access to it from their own audiences.

Since Mid-Tier amazon Influencers have invested significant time, money and other resources/opportunity cost to grow their followings that large and capitulate to the algorithms to even have a chance to have that kind of an audience, so they look to recoup their costs, as any business would, requesting promotional fees, brand deals, earning commissions from marketplaces like Amazon & more. 

What does this mean for brands?  Mid-Tier Influencers are strong for not only sales but brand awareness and building brand equity as well.

Social Media

Influencer Type	Audience Size
Nano-Influencers	1,000 – 10,000
Micro-Influencers	10,001 – 50,000
Mid-Tier	50,001 – 500,000
Macro-Influencers	500,001 – 1,000,000
Mega-Influencers	1,000,001 +

YouTube

Influencer Type	Monthly VIews
Nano-Influencers	1,000 – 10,000
Micro-Influencers	10,001 – 50,000
Mid-Tier	50,000 – 500,000
Macro-Influencers	500,001 – 1,000,000
Mega-Influencers	1,000,001 +

Blog

Influencer Type	Monthly Traffic
Nano-Influencers	0 – 10,000
Micro-Influencers	10,001 – 25,000
Mid-Tier	25,001 – 250,000
Macro-Influencers	250,001 – 750,000
Mega-Influencers	750,001 +

Macro Amazon Influencers are influencers that have strong follower counts/subscriber counts/estimated monthly traffic based on the niche/industry.

Their audiences also know, like & trust them and in many cases, have been with them for a long time, when they were nano-influencers, then micro-influencers.

What’s more, since they have large audiences on their platforms with strong engagement, their content does really well in the algorithms, meaning more people see it, gaining exposure to brands who would not otherwise have access to it from their own audiences.

Since Macro-Influencers have invested significant time, money and other resources/opportunity cost to grow their followings that large and capitulate to the algorithms to even have a chance to have that kind of an audience, so they look to recoup their costs, as any business would, requesting promotional fees, brand deals, earning commissions from marketplaces like Amazon & more. 

What does this mean for brands?  Macro-influencers are strong for not only sales but brand awareness and building brand equity as well.

Social Media

Influencer Type	Audience Size
Nano-Influencers	1,000 – 10,000
Micro-Influencers	10,001 – 50,000
Mid-Tier	50,001 – 500,000
Macro-Influencers	500,001 – 1,000,000
Mega-Influencers	1,000,001 +

YouTube

Influencer Type	Monthly VIews
Nano-Influencers	1,000 – 10,000
Micro-Influencers	10,001 – 50,000
Mid-Tier	50,000 – 500,000
Macro-Influencers	500,001 – 1,000,000
Mega-Influencers	1,000,001 +

Blog

Influencer Type	Monthly Traffic
Nano-Influencers	0 – 10,000
Micro-Influencers	10,001 – 25,000
Mid-Tier	25,001 – 250,000
Macro-Influencers	250,001 – 750,000
Mega-Influencers	750,001 +

Mega-influencers have huge audiences on their platforms spanning Digital and Traditional Media.

This could mean large publications, television shows, podcasts with huge audiences, YouTube channels with millions of subscribers and more.  

Since they have inherent know, like & trust with their audiences, this is the fastest way to explode a brand’s sales, awareness and brand equity. 

Mega-Influencers often command a very large fee in working together.

What does this mean for brands?  Mega-influencers not only have flashy audience sizes but also, a very large portion of that audience will take action on recommendations.

Social Media

Influencer Type	Audience Size
Nano-Influencers	1,000 – 10,000
Micro-Influencers	10,001 – 50,000
Mid-Tier	50,001 – 500,000
Macro-Influencers	500,001 – 1,000,000
Mega-Influencers	1,000,001 +

YouTube

Influencer Type	Monthly VIews
Nano-Influencers	1,000 – 10,000
Micro-Influencers	10,001 – 50,000
Mid-Tier	50,000 – 500,000
Macro-Influencers	500,001 – 1,000,000
Mega-Influencers	1,000,001 +

Blog

Influencer Type	Monthly Traffic
Nano-Influencers	0 – 10,000
Micro-Influencers	10,001 – 25,000
Mid-Tier	25,001 – 250,000
Macro-Influencers	250,001 – 750,000
Mega-Influencers	750,001 +

1. Simply find Amazon Influencers with the Referazon Amazon Influencer Marketing Platform Search.
2. Follow them on social media.  
3. Engage with them on social media for 4 – 5 days.
4. Find your conversation starter and reach out via DM or Email to ask to work together.

Need more help?  

Check out:  How To Reach out to Amazon Influencers and How To Negotiate with Amazon Influencers

As a Referazon user, we help you with:

• What to say
• When to say it
• What to ask for
• What to search for
• Proven templates & guides

The best part?  

You own the relationship with your Amazon Influencers.  We don’t take a commission for being a middleman.  

We simply find top Amazon Influencers for your Amazon Influencer List, give you all of the stats you need to make a decision on if they’d be a good fit, then help you track and manage it all.  Easy peasy.