Amazon Influencer Examples

Amazon Influencer Examples span across Blogs, YouTube, Instagram, Facebook, Twitter, Pinterest, Medium & More. Not only are the Amazon Influencers active on these channels, but also have email lists & more.
Amazon Influencers have been around a lot longer than you think, recommending products on Amazon and partnering with brands since the inception of the Amazon Associates Program in 1996.
Amazon Influencer Examples like these are responsible for over 37% of Amazon’s traffic and growing. This is how to find Amazon Influencer Pages, what they look like and how you can drive sales from Amazon Influencers.

Growing an email list, traffic to your website and a following on social media that you can promote your products to is difficult and takes a long time.

It’s much easier, less time consuming and significantly more cost-effective to jump on to an existing massive audience of your target customers. Ideally, many.

Lucky for you, Amazon Influencers have audiences of your target customers and come in all shapes and sizes from massive mega influencers all the way down to nano-influencers with small but hyper-engaged audiences.

New to Amazon Influencers? What’s an Amazon Influencer and What Do They Do? takes a deep dive on why Amazon Influencers are so powerful at driving sales.

The Amazon Influencer examples covered here will help you find Amazon Influencer pages and partner with the best Amazon Influencers to drive sales quickly and easily.

Blogs
YouTube
Twitch
Twitter
Facebook
Pinterest
Medium
Media Outlets
Publications
Instagram
How To Find Amazon Influencers

Blog Amazon Influencers

These Amazon Influencers Can Be A:

Nano-Influencer Micro-Influencer Influencer Mega-Influencer

These Amazon Influencers Are Great At Driving:

SalesBrand Awareness

You’ve seen this a million times and after reading this, you will not be able to un-see it.

You’re going to be calling out “Amazon Influencer!” ever time now.

Imagine that your favorite hobby was Ice Fishing.

If you prefer to actually catch fish, you would likely Google something like this:

“best fish finders for ice fishing”

This Blog Amazon Influencer Example is what would come up in the Google Search result:

The reason Amazon Influencer blogs like this are so powerful and have done a phenomenal job at driving sales to Amazon is because of trust.

Because it shows up high in Google, consumers trust it.

1st page of Google = inherent trust.

People buy things recommended on articles like this.

What’s more?

They don’t just show up prominently on Google, but also News & Reading aggregator apps you know and love like Flipboard, Google News & Apple News.

Have a look at an example of an Amazon Influencer article on Flipboard…

Speaking of prominent visibility, ever hear of a blog called BuzzFeed?

Then you’ve probably read and bought things from blog posts just like this:

The next time you do, check out the links in articles like the Amazon Influencer examples mentioned here.

They are recommending products on Amazon and getting found on the #1 search engine in the world, Google, where people go to solve problems, answer questions and make their lives easier.

But what about the number 2 search engine in the world?

YouTube Amazon Influencers

These Amazon Influencers Can Be A:

Nano-Influencer Micro-Influencer Influencer Mega-Influencer

These Amazon Influencers Are Great At Driving:

SalesBrand Awareness

YouTube is the #2 search engine in the world and when people want just about anything, they head there first.

Even better?

They spend more time there than watching TV. Over a billion hours a day is spent on YouTube, that’s more than Netflix and Facebook video combined!

YouTube’s user base goes to them to:

Solve Problems
Checkout Product Reviews & Comparisons
Answer Questions
Make Life Easier
Be Entertained
Be A Part of a Community of Fellow Enthusiasts
Learn
& more

This YouTube Amazon Influencer Example is going to cover the power in comparison videos.

Have you ever watched a video like this from TBones Tech?

I did when I was trying to identify which camera would be my best all in one bet to shoot YouTube Videos, Product Videos and Product Photography.

I was Googling around for the “best camera for…” and added in the needs I had and various options were recommended on the top Google searches.

Eventually, I narrowed it down to the Cannon SL2 or SL3, so I headed over to YouTube to watch some reviews and also see if there were any comparisons between the 2.

Low and behold there were a bunch!

Have a look at the Description section of that YouTube video.

See the Amazon links?

The power in this is that I trust what these experts are telling me, so I went and bought the recommended product and I used the link in the description of their video.

It’s no secret as to why YouTube is one of Amazons top referral sources.

Speaking of video streaming…

Twitch Amazon Influencers

These Amazon Influencers Can Be A:

Nano-Influencer Micro-Influencer Influencer Mega-Influencer

These Amazon Influencers Are Great At Driving:

SalesBrand Awareness

Amazon-owned Twitch is consistently in the top 5 traffic sources referring customers to Amazon.

That’s out of the entire internet.

If you’re not familiar, Twitch is a live streaming video network. Think YouTube but for live streams.

Many are familiar with Twitch because of the eSports industry and video game streaming.

eSports is a HUGE industry.

There are even scholarships for video gamers now.

For those of you reading this saying, “but my product isn’t a video game chair or mouse”, did you know video gamers also wear clothing, have homes, drive vehicles and have hobbies?

Brands do and it’s the first place many go to get people to recommend their products.

These Twitch Amazon Influencer Examples cover a few ways they are recommending products to their audience.

Products show up in live streams themselves…

As well as in the profiles of the eSports stars.

They sponsor products just like pro sports athletes, celebrities & more.

Amazon is baked into the Twitch core experience and they make it very easy for their streamers to recommend products to the community built around their topic.

Twitter Amazon Influencers

These Amazon Influencers Can Be A:

Nano-Influencer Micro-Influencer Influencer Mega-Influencer

These Amazon Influencers Are Great At Driving:

SalesBrand Awareness

Every day Twitter is used for product recommendations, passionate enthusiast discussions around topics and deal-hunting.

The reason for this is because it is a social media network that prioritizes conversations and allows everyone to contribute.

This makes it easy to learn about new things, but also about products that could make your life easier, solve your problem & more.

Here is a Twitter Amazon Influencer Example:

Twitter is one of the more powerful social media networks for Amazon Influencers and has been for a long time.

This is because the links are easily clickable and users on Twitter are used to looking for recommendations on the social media network.

Facebook Amazon Influencers

These Amazon Influencers Can Be A:

Nano-Influencer Micro-Influencer Influencer Mega-Influencer

These Amazon Influencers Are Great At Driving:

SalesBrand Awareness

Odds are you’re a passionate enthusiast about something and you follow pages similar to Taste The Lemon.

Pages like this are Amazon Influencers of staggering power.

Especially when it comes to impulse buys and brand awareness.

Facebook’s community focus is what makes it such as a powerful channel for known, liked & trusted sources to recommend products. And they do, often.

This is a Facebook Amazon Influencer Example:

If you’re dialed into your niche for the problem you solve, odds are Facebook has many communities, pages & groups built around it filled with your target customers.

Is your audience primarily female?

If so, the next social media network is a great place to be.

Pinterest Amazon Influencers

These Amazon Influencers Can Be A:

Nano-Influencer Micro-Influencer Influencer Mega-Influencer

These Amazon Influencers Are Great At Driving:

SalesBrand Awareness

Pinterest as a Social Media Network is actually a bit of a misnomer.

It’s a social search engine.

People go to Pinterest when they are looking for ideas.

We’re Giving Away Our Process To Get Amazon Influencers.

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Example Pinterest Searches:

Home Office Ideas
Bedroom Decor Ideas
Chicken Stew Recipe Ideas
Comfiest Cold Weather Clothing Ideas

Here is a Pinterest Amazon Influencer Example that demonstrates how Bloggers use Pinterest to drive sales and awareness to their content and in turn, your products.

This is a pin you would see every day on Pinterest:

If you were to click on the link in the Pin, you would be sent over to their article, like this:

In the article, you can see they are recommending the products they’ve found that will simplify cooking for you.

If you have a cooking-related product, you’d want on an article / Pin just like this one.

One of the main appeals of Pinterest is how easy they make it to click through and visit the source of the pin.

Instagram, on the other hand, is geared towards keeping people on the platform, therefore better for brand awareness.

Medium Amazon Influencers

These Amazon Influencers Can Be A:

Nano-Influencer Micro-Influencer Influencer Mega-Influencer

These Amazon Influencers Are Great At Driving:

SalesBrand Awareness

Medium is a big deal.

Medium describes themselves as:

“Medium taps into the brains of the world’s most insightful writers, thinkers, and storytellers to bring you the smartest takes on topics that matter. So whatever your interest, you can always find fresh thinking and unique perspectives.”

It’s a super-powerful blogging platform with over 60 million users as of the time of writing this.

Here is a Medium Amazon Influencer Example:

This is an example of an article on Medium that is perfect to recommend products.

Let’s see a product recommendation in action:

After clicking on that link in the image above, you’d head over to Amazon to buy the book.

Pretty simple.

But here is something even more powerful.

Medium links show up at the top of Google Searches.

Medium carries a lot of weight, so the articles there get read.

Not only are they found by users on the Medium platform, but also from people Googling.

What’s more?

Medium articles do really well on your favorite reading apps like Flipboard, Google News and Apple News.

Major publications even have Medium publications and syndicate their content on the platform.

Publications were some of the first to the Amazon Influencer party back in 1996.

Publication Amazon Influencers

These Amazon Influencers Can Be A:

Influencer Mega-Influencer

These Amazon Influencers Are Great At Driving:

SalesBrand Awareness

Have you ever heard of a publication called Good Housekeeping?

You’re not alone.

Many of your favorite publications of all shapes and sizes are Amazon Influencers referring sales to Amazon every day.

Here is a Publication Amazon Influencer Example recommending educational toys.

There are many reasons why publications are powerful Amazon Influencers but here are just a few:

Prominent Visibility on Google
People Know, Like & Trust Them
Prominent Visibility on Flipboard, Google News, Apple News & more
They Have Huge Email Lists, YouTube Channels, Podcasts & More

Media Outlet Amazon Influencers

These Amazon Influencers Can Be A:

Influencer Mega-Influencer

These Amazon Influencers Are Great At Driving:

SalesBrand Awareness

Who else has watched The Today Show?

Did you know they also have a very popular blog with over 31 million visitors each month AND they’re a mega Amazon Influencer?

Many media outlets also have powerful websites where they recommend products.

Here is a Media Outlet Amazon Influencer Example from Today.

As you can imagine, products that show up on articles like this sell, a lot.

In addition to the massive visibility, one of the primary reasons they’re so powerful in driving sales on Amazon is because people know, like and trust them.

Instagram Amazon Influencers

These Amazon Influencers Can Be A:

Nano-Influencer Micro-Influencer Influencer Mega-Influencer

These Amazon Influencers Are Great At Driving:

Brand Awareness

Instagram is great for brands that are looking to build brand awareness but it can be more difficult to drive traffic from Instagram to an Amazon listing.

If you’ve ever checked out Google Analytics or ran a site through fancy SEO software, then you will see that Instagram is consistently at the bottom of the list for driving actual traffic.

This is because Instagram places several hurdles between sharing content and clicking a link to leave Instagram.

Instagram wants to keep its users on Instagram, understandably.

This is why you’ll often see things like:

Link In Bio
Swipe Up For The Link
Ads Promoting Content

Instagram gives users an opportunity for one link in their bio.

So instead of using it on one of the products they promote, many influencers use a service like Link Tree.

Link Tree lets users share a link to their Link Tree page in their profile, where they then can share many different links.

This Instagram Amazon Influencer Example covers what this process looks like for an Amazon Influencer Page.

Here is the Bio of an Instagram Amazon Influencer. Note the Link Tree link in the bio.

If clicked, you’re sent over to the Link Tree page for that particular Amazon Influencer so you can find their Amazon Influencer Page.

If you click on the MY AMAZON PAGE to see their Amazon Influencer Page and check out their Amazon Shop, you will see all of the various products they recommend.

That said, even though Instagram isn’t always in the top referral sources, it is a great place to learn about new products.

Then, the next time someone is on Amazon, they will be familiar with you and more likely to click on your ad or visit your product listing.

But, what about Amazon Influencer examples that focus on brand awareness?

How To Find Amazon Influencer Pages

As an Amazon Seller, you want to find Amazon Influencer pages who are already partnered with Amazon through the Amazon Associates Program.

The Amazon Associates Program is Amazons’ Affiliate Program that they’ve used to drive sales since 1996.

Find Amazon Influencers Pages Via Searching Each Platform:

Head to one of the platforms mentioned above and type in something your customers would actually search for like: “Gifts for Coffee Lovers”
Visit the content you think would be a good fit to promote your products.
Click on some of the links in the content. Do they send you to Amazon? If so, they are an Amazon Influencer.
Once you’ve found some, you will want to locate their social media and follow them on social media.
Begin liking and engaging with their content so they begin to know, like & trust you.
You will want to run them through various marketing software to note their audience size, trends & more.
You will need to keep track of all of this in a few spreadsheets or your company CRM.
Once you’re included in content, you will want to make note of it in a master list and keep track of how many visitors, views & more see it.

If that sounds complex and time-consuming, don’t worry.

There is a quicker and easier way.

Referazon Amazon Influencer Marketing Platform instantly finds Amazon Influencers for you, gives you their audience stats, contact info and even helps you track and manage all of it, effortlessly.

Find Amazon Influencers With Referazon:

Sign up for a fully functional 7 day Free Trial of Referazon. No credit card required.
Search for things your customers would like: “Best Learning Toys for Toddlers”
You get a list of Amazon Influencers that are already partnered with Amazon with their traffic stats, social info, email addresses & more. (Referazon will tell you what to search for, what to ask for and how to build the relationships with your Amazon Influencers)
Keep track of your relationship building with a full Influencer CRM.
Manage your Amazon Influencer Campaigns

Referazon is used by Brands & Agencies worldwide to find Amazon Influencers that sell because it makes each aspect of Amazon Influencer Marketing quicker & easier.

Amazon Sellers are using one of the most powerful aspects of Referazon to find the Amazon Influencer content referring sales for their competitors, right now.

Discovering your competitors’ referral sources so you can capitalize on them yourself is a quick and easy way to skyrocket sales on Amazon.

As you’ve seen from these Amazon Influencer examples, Amazon Influencers come in all shapes and sizes.

It’s as simple as finding the right ones for your business, building the relationship and smiling every time you open the Amazon Seller app.