Amazon Influencer Examples
Amazon Influencer Examples
Amazon Influencer Examples span across Blogs, YouTube, Instagram, Facebook, Twitter, Pinterest, Medium & More. Not only are the Amazon Influencers active on these channels, but also have email lists & more.
Amazon Influencers have been around a lot longer than you think, recommending products on Amazon and partnering with brands since the inception of the Amazon Associates Program in 1996.
Amazon Influencer Examples like these are responsible for over 37% of Amazon’s traffic and growing. This is how to find Amazon Influencer Pages, what they look like and how you can drive sales from Amazon Influencers.
Growing an email list, traffic to your website and a following on social media that you can promote your products to is difficult and takes a long time.
It’s much easier, less time consuming and significantly more cost-effective to jump on to an existing massive audience of your target customers. Ideally, many.
Lucky for you, Amazon Influencers have audiences of your target customers and come in all shapes and sizes from massive mega influencers all the way down to nano-influencers with small but hyper-engaged audiences.
What’s more? They have a far better ROI than even ads. Most are hoping for a $1 in, $3 back ratio for ads. Influencer Marketing is $1 in, $23 back. That’s crazy!
For every dollar you spend on Influencer Marketing, statistics show that you’ll average a $23 ROI. Most ROI shoots for a 5:1 ratio, so you can see just how wild these statistics really are. – Neil Patel
New to Amazon Influencers? What is an Amazon Influencer? takes a deep dive on why Amazon Influencers are so powerful at driving sales.
The Amazon Influencer examples covered here will help you find Amazon Influencer pages and partner with the best Amazon Influencers to drive sales quickly and easily.
Amazon Influencer Storefront Examples
These Amazon Influencers Can Be A:
Nano-InfluencerMicro-InfluencerInfluencerMega-Influencer
These Amazon Influencers Are Great At Driving:
Picture this, you’re scrolling through Social Media, viewing Instagram Stories or watching a YouTube video and the Influencer mentions that if you want to check out what they use, wear or recommend to visit their Amazon storefront.
You swipe up or click the link and you’re at their Amazon Influencer Page.
Now, you can have that comfortable video game chair they use or the compression socks they wear after a run in 2 days or less.
It’s that simple.
This Amazon Influencer Storefront Example comes from Amy Fritz.
Here’s how an Amazon Influencer Storefront works:
- The Amazon Influencer recommends a product either in social media posts, YouTube videos, Blog Posts, & more.
- They recommend you visit their Amazon Influencer Storefront, also known as their Amazon Influencer Page.
- Once on their Amazon Influencer Storefront, you will see their Amazon Posts, Amazon Live Streams and the products they recommend, typically organized into “Idea Lists”.
- The Amazon Influencer will receive a small commission on anything you buy in their Amazon Influencer Storefront AND anywhere else on Amazon for the next 24 hours.
How much do Amazon Influencers earn?
| Product Category | Commission |
|---|---|
| Video games and game consoles | 1% |
| Televisions & digital download games: | 2% |
| Computers, computer accessories, DVD & Blu-Ray: | 2.5% |
| Toys: | 3% |
| Amazon Tablets & Kindle devices: | 4% |
| Paper Books, Health & Personal Care, Sports, Kitchen, Auto & Baby: | 1% |
| Digital Music, Video Downloads, Grocery, Handmade, Musical Instruments: | 5% |
| Business & Industrial Supplies: | 6% |
| Clothes & Accessories, Amazon TV’s, Echo’s & Jewelry: | 7% |
| Furniture, Lawn & Garden, Home Improvement, Prime Pantry & Pet Products: | 3% |
| Luxury, Beauty, Fashion & Amazon Coins: | 10% |
| Outdoors, Tools | 3% |
| Amazon Fresh | 1% |
Pro’s & Con’s
Pros:
- High conversion rates
- Idea List Inclusions Can Help SEO
- Great For Brand Awareness & Sales
- Typically Economical To Get Included
Cons:
- Not Counted As External Traffic
- Lots of Distractions With Other Products
- Takes Many Clicks To Arrive At Your Product
- Needs Lots of Partners For Significant Sales
But the Amazon Storefront is just part of the story.
Most of the selling and recommendations take place off of Amazon.
Blog Amazon Influencer Examples
These Amazon Influencers Can Be A:
Nano-InfluencerMicro-InfluencerInfluencerMega-Influencer
These Amazon Influencers Are Great At Driving:
You’ve seen this a million times and after reading this, you will not be able to un-see it.
You’re going to be calling out “Amazon Influencer!” every time now.
Imagine that your favorite hobby was Ice Fishing.
If you prefer to actually catch fish, you would likely Google something like this:
“best fish finders for ice fishing”
This Blog Amazon Influencer Example is what would come up in the Google Search result:
The reason Amazon Influencer blogs like this are so powerful and have done a phenomenal job at driving sales to Amazon is because of trust.
Because it shows up high in Google, consumers trust it.
1st page of Google = inherent trust.
People buy things recommended on articles like this.
What’s more?
They don’t just show up prominently on Google, but also News & Reading aggregator apps you know and love like Flipboard, Google News & Apple News.
Have a look at an example of an Amazon Influencer article on Flipboard…
Speaking of prominent visibility, ever hear of a blog called BuzzFeed?
Then you’ve probably read and bought things from blog posts just like this:
The next time you do, check out the links in articles like the Amazon Influencer examples mentioned here.
They are recommending products on Amazon and getting found on the #1 search engine in the world, Google, where people go to solve problems, answer questions, and make their lives easier.
Pro’s & Con’s
Pros:
- Best At Driving Sales
- External Amazon Traffic Boosts SEO
- Content Discovered on Google & Social
- Content is Evergreen
Cons:
- Not All Posts Are Created Equal
- Content Takes Longer To Create
- New Posts Take Time To Get Traffic
- Requires Assets From Brand
But what about the number 2 search engine in the world?
YouTube Amazon Influencer Examples
These Amazon Influencers Can Be A:
Nano-InfluencerMicro-InfluencerInfluencerMega-Influencer
These Amazon Influencers Are Great At Driving:
YouTube is the #2 search engine in the world and when people want just about anything, they head there first.
Even better?
They spend more time there than watching TV. Over a billion hours a day is spent on YouTube, that’s more than Netflix and Facebook video combined!
YouTube’s user base goes to them to:
- Solve Problems
- Checkout Product Reviews & Comparisons
- Answer Questions
- Make Life Easier
- Be Entertained
- Be A Part of a Community of Fellow Enthusiasts
- Learn
- & more
This YouTube Amazon Influencer Example is going to cover the power in comparison videos.
Have you ever watched a video like this from TBones Tech?
I did when I was trying to identify which camera would be my best all in one bet to shoot YouTube Videos, Product Videos and Product Photography.
I was Googling around for the “best camera for…” and added in the needs I had and various options were recommended on the top Google searches.
Eventually, I narrowed it down to the Cannon SL2 or SL3, so I headed over to YouTube to watch some reviews and also see if there were any comparisons between the 2.
Low and behold there were a bunch!
Have a look at the Description section of that YouTube video.
See the Amazon links?
The power in this is that I trust what these experts are telling me, so I went and bought the recommended product and I used the link in the description of their video.
Pro’s & Con’s
Pros:
- Great At Driving Sales & Awareness
- External Amazon Traffic Boosts SEO
- Content Discovered on Google & Social
- Content is Evergreen
Cons:
- Content Takes Longer To Create
- Requires Assets From Brand
- Options Can Be Confusing
- Best For Savvy Brands
It’s no secret as to why YouTube is one of Amazon’s top referral sources.
Speaking of video streaming…
Amazon Live Influencer Examples
These Amazon Influencers Can Be A:
Nano-InfluencerMicro-InfluencerInfluencerMega-Influencer
These Amazon Influencers Are Great At Driving:
Amazon Live Influencers recommend, discuss and demonstrate products via live streams on Amazon Live.
How Amazon Live Works:
- Shoppers hear about live streams that their favorite social media influencers are hosting on their social media network of choice, say by an Instagram post, Tweet or YouTube Community post.
- The shopper then heads over to Amazon Live to watch their influencers live stream.
- Shoppers can also discover live streams to watch by heading to Amazon Live and selecting a category that interests them to see the Amazon Live Influencers creating live streams.
- On the live stream, the Amazon Influencer talks about their favorite products and communicates their value by showing them off in hand or by browsing the Amazon product pages.
- Shoppers learn about the best products to buy and can quickly & easily purchase by clicking the links to the products right under the live stream.
- Shoppers can also chat with one another right on the platform in a convenient chat room that appears right next to the live stream.
Example Amazon Live Stream: (My Level 10 Life)
Amazon Live Influencers drive sales for brands by:
- Demonstrating products live to customers
- Browsing Amazon listings live with customers and discussing the products
Think, QVC for Amazon.
Amazon Live Influencers are the closest thing to an Amazon sales representative that will take the time to discuss the benefits of your product and demonstrate it directly to the customers, right on Amazon.
Amazon Live Influencer Example: (Trisha Hershberger)
The reason why Amazon Live Influencers are so powerful and that eCommerce live streaming is a $61 Billion industry is because of buyer intent.
The shoppers who watch live streams are specifically watching because they want to buy products.
That means the conversions are significant.
Pro’s & Con’s
Pros:
- Great At Driving Sales
- Offers Demonstrations of Products
- Easily Shoppable Content
- Get Included on Idea Lists
Cons:
- Content Takes Longer To Plan
- Does Not Qualify as External Traffic
- Not Evergreen Content
- Requires OFF Amazon Promotion
Amazon Live Influencers on the Amazon Live platform are only part of the live streaming story.
There has actually been a live streaming platform since 2011 where product recommendations are prominent that Amazon owns as well.
Twitch Amazon Influencer Examples
These Amazon Influencers Can Be A:
Nano-InfluencerMicro-InfluencerInfluencerMega-Influencer
These Amazon Influencers Are Great At Driving:
Amazon-owned Twitch is consistently in the top 5 traffic sources referring customers to Amazon.
That’s out of the entire internet.
If you’re not familiar, Twitch is a live streaming video network. Think YouTube but for live streams.
Many are familiar with Twitch because of the eSports industry and video game streaming.
eSports is a HUGE industry.
There are even scholarships for video gamers.
For those of you reading this saying, “but my product isn’t a video game chair or mouse”, did you know video gamers also wear clothing, have homes, drive vehicles and have hobbies?
Brands do and it’s the first place many go to get people to recommend their products on their Amazon Influencer Pages.
These Twitch Amazon Influencer Examples cover a few ways they are recommending products to their audience.
Products show up in live streams themselves…
As well as in the profiles of the eSports stars.
They sponsor products just like pro sports athletes, celebrities & more.
Amazon is baked into the Twitch core experience and they make it very easy for their streamers to recommend products to the community built around their topic.
Pro’s & Con’s
Pros:
- Great At Sales & Awareness
- External Amazon Traffic Boosts SEO
- Easily Shoppable Content
- Streamers Are Great At Selling
Cons:
- Not All Niche’s Do Well Here
- Not Always Evergreen
- Best For Savvy Brands
- Requires Assets From Brand
Their Amazon Influencer Page is built right into the Twitch experience.
Twitter Amazon Influencer Examples
These Amazon Influencers Can Be A:
Nano-InfluencerMicro-InfluencerInfluencerMega-Influencer
These Amazon Influencers Are Great At Driving:
Every day Twitter is used for product recommendations, passionate enthusiast discussions around topics and deal-hunting.
The reason for this is because it is a social media network that prioritizes conversations and allows everyone to contribute.
This makes it easy to learn about new things, but also about products that could make your life easier, solve your problem & more.
Here is a Twitter Amazon Influencer Example:
Twitter is one of the more powerful social media networks for Amazon Influencers and has been for a long time.
This is because the links are easily clickable and users on Twitter are used to looking for recommendations on the social media network.
Pro’s & Con’s
Pros:
- Great At Sales & Awareness
- External Amazon Traffic Boosts SEO
- Easy to Click Through & Buy
- Content is Easily Discoverable
Cons:
- Content is Not Evergreen
- Not A Visual Medium
- Not Many Characters To Work With
- Requires Assets From Brand
That said, another social media network, specifically Facebook has been referring sales to Amazon for even longer.
Facebook Amazon Influencer Examples
These Amazon Influencers Can Be A:
Nano-InfluencerMicro-InfluencerInfluencerMega-Influencer
These Amazon Influencers Are Great At Driving:
Odds are you’re a passionate enthusiast about something and you follow pages similar to Taste The Lemon.
Pages like this are Amazon Influencers of staggering power.
Especially when it comes to impulse buys and brand awareness.
Facebook’s community focus is what makes it such as a powerful channel for known, liked & trusted sources to recommend products. And they do, often.
This is a Facebook Amazon Influencer Example:
If you’re dialed into your niche for the problem you solve, odds are Facebook has many communities, pages & groups built around it filled with your target customers.
Pro’s & Con’s
Pros:
- Great At Sales & Awareness
- External Amazon Traffic Boosts SEO
- Easy to Click Through & Buy
- Easy Exposure To Passionate Enthusiasts
Cons:
- Content is Not Evergreen
- Not Easily Discoverable
- Best For Savvy Brands
- Requires Assets From Brand
Is your audience primarily female?
If so, the next social media network is a great place to be.
Pinterest Amazon Influencer Examples
These Amazon Influencers Can Be A:
Nano-InfluencerMicro-InfluencerInfluencerMega-Influencer
These Amazon Influencers Are Great At Driving:
Pinterest as a Social Media Network is actually a bit of a misnomer.
It’s a social search engine.
People go to Pinterest when they are looking for ideas.
Know What To Pay Amazon Influencers.
Get a proven process that’s worked for over 20 years.
Example Pinterest Searches:
- Home Office Ideas
- Bedroom Decor Ideas
- Chicken Stew Recipe Ideas
- Comfiest Cold Weather Clothing Ideas
Here is a Pinterest Amazon Influencer Example that demonstrates how Bloggers use Pinterest to drive sales and awareness to their content and in turn, your products.
This is a pin you would see every day on Pinterest:
If you were to click on the link in the Pin, you would be sent over to their article, like this:
In the article, you can see they are recommending the products they’ve found that will simplify cooking for you.
If you have a cooking-related product, you’d want on an article / Pin just like this one.
Pro’s & Con’s
Pros:
- Great At Sales & Awareness
- External Amazon Traffic Boosts SEO
- Easy to Click Through & Buy
- Evergreen Content
Cons:
- You Get Only One Image or Video
- Best For Savvy Brands
- Not Great For Every Industry
- Just One Piece of A Bigger Picture
One of the main appeals of Pinterest is how easy they make it to click through and visit the source of the pin.
Instagram, on the other hand, is geared towards keeping people on the platform, therefore better for brand awareness.
Medium Amazon Influencer Examples
These Amazon Influencers Can Be A:
Nano-InfluencerMicro-InfluencerInfluencerMega-Influencer
These Amazon Influencers Are Great At Driving:
Medium is a big deal.
Medium describes themselves as:
“Medium taps into the brains of the world’s most insightful writers, thinkers, and storytellers to bring you the smartest takes on topics that matter. So whatever your interest, you can always find fresh thinking and unique perspectives.”
It’s a super-powerful blogging platform with over 60 million users as of the time of writing this.
Here is a Medium Amazon Influencer Example:
This is an example of an article on Medium that is perfect to recommend products.
Let’s see a product recommendation in action:
After clicking on that link in the image above, you’d head over to Amazon to buy the book.
Pretty simple.
But here is something even more powerful.
Medium links show up at the top of Google Searches.
Medium carries a lot of weight, so the articles there get read.
Not only are they found by users on the Medium platform, but also from people Googling.
What’s more?
Medium articles do really well on your favorite reading apps like Flipboard, Google News and Apple News.
Pro’s & Con’s
Pros:
- Great At Driving Sales
- External Amazon Traffic Boosts SEO
- Content Discovered on Google & Social
- Content is Evergreen
Cons:
- Not All Posts Are Created Equal
- Content Takes Longer To Create
- New Posts Take Time To Get Traffic
- Requires Assets From Brand
Major publications even have Medium publications and syndicate their content on the platform.
Publications were some of the first to the Amazon Influencer party back in 1996.
Media Outlet Amazon Influencer Examples
These Amazon Influencers Can Be A:
These Amazon Influencers Are Great At Driving:
Who else has watched The Today Show?
Did you know they also have a very popular blog with over 31 million visitors each month AND they’re a mega Amazon Influencer?
Many media outlets also have powerful websites where they recommend products.
Here is a Media Outlet Amazon Influencer Example from Today.
As you can imagine, products that show up on articles like this sell, a lot.
In addition to the massive visibility, one of the primary reasons they’re so powerful in driving sales on Amazon is because people know, like, and trust them.
Pro’s & Con’s
Pros:
- Great At Driving Sales and Awareness
- External Amazon Traffic Boosts SEO
- Content Discovered on Google & Social
- Content is Evergreen
Cons:
- Expensive
- Content Takes Longer To Create
- New Posts Take Time To Get Traffic
- Can Take Time To Build Relationships
Speaking of knowing, liking and trusting, your favorite online publications are also Amazon Influencers.
Publication Amazon Influencer Examples
These Amazon Influencers Can Be A:
These Amazon Influencers Are Great At Driving:
Have you ever heard of a publication called Good Housekeeping?
You’re not alone.
Many of your favorite publications of all shapes and sizes are Amazon Influencers referring sales to Amazon every day.
Here is a Publication Amazon Influencer Example recommending educational toys.
There are many reasons why publications are powerful Amazon Influencers but here are just a few:
- Prominent Visibility on Google
- People Know, Like & Trust Them
- Prominent Visibility on Flipboard, Google News, Apple News & more
- They Have Huge Email Lists, YouTube Channels, Podcasts & More
Pro’s & Con’s
Pros:
- Great At Driving Sales and Awareness
- External Amazon Traffic Boosts SEO
- Content Discovered on Google & Social
- Content is Evergreen
Cons:
- Expensive
- Content Takes Longer To Create
- New Posts Take Time To Get Traffic
- Can Take Time To Build Relationships
Instagram Amazon Influencer Examples
These Amazon Influencers Can Be A:
Nano-InfluencerMicro-InfluencerInfluencerMega-Influencer
These Amazon Influencers Are Great At Driving:
Instagram is great for brands that are looking to build brand awareness but it can be more difficult to drive traffic from Instagram to an Amazon listing.
If you’ve ever checked out Google Analytics or ran a site through fancy SEO software, then you will see that Instagram is consistently at the bottom of the list for driving actual traffic.
This is because Instagram places several hurdles between sharing content and clicking a link to leave Instagram.
Instagram wants to keep its users on Instagram, understandably.
This is why you’ll often see things like:
- Link In Bio
- Swipe Up For The Link
- Ads Promoting Content
Instagram gives users an opportunity for one link in their bio.
So instead of using it on one of the products they promote, many influencers use a service like Link Tree.
Link Tree lets users share a link to their Link Tree page in their profile, where they then can share many different links.
This Instagram Amazon Influencer Example covers what this process looks like for an Amazon Influencer Page.
Here is the Instagram Amazon Influencer trulyjamie
Here is the Bio of an Instagram Amazon Influencer. Note the Link Tree link in the bio.
Here is the Amazon Influencers Link Tree.
If clicked, you’re sent over to the Link Tree page for that particular Amazon Influencer so you can find their Amazon Influencer Page.
Here is their Amazon Influencer Page.
If you click on the MY AMAZON PAGE to see their Amazon Influencer Page and check out their Amazon Shop, you will see all of the various products they recommend.
That said, even though Instagram isn’t always in the top referral sources, it is a great place to learn about new products.
Then, the next time someone is on Amazon, they will be familiar with you and more likely to click on your ad or visit your product listing.
Pro’s & Con’s
Pros:
- Great At Brand Awareness
- Easily Accessible To Brands
- Boosts Social Signals
- Content Posts Quickly
Cons:
- Difficult To Click Through & Buy
- Content Is Not Evergreen
- Not Considered External Traffic
- Not Buyer Intent Content
So you may be thinking, how do I find Amazon Influencers?
How To Find Amazon Influencers
As an Amazon Seller, you want to find Amazon Influencer pages who are already partnered with Amazon through the Amazon Associates Program.
The Amazon Associates Program is Amazons’ Affiliate Program that they’ve used to drive sales since 1996.
Find Amazon Influencers Pages Via Searching Each Platform:
- Head to one of the platforms mentioned above and type in something your customers would actually search for like: “Gifts for Coffee Lovers”
- Visit the content you think would be a good fit to promote your products.
- Click on some of the links in the content. Do they send you to Amazon? If so, they are an Amazon Influencer.
- Once you’ve found some, you will want to locate their social media and follow them on social media.
- Begin liking and engaging with their content so they begin to know, like & trust you.
- You will want to run them through various marketing software to note their audience size, trends & more.
- You will need to keep track of all of this in a few spreadsheets or your company CRM.
- Once you’re included in content, you will want to make note of it in a master list and keep track of how many visitors, views & more see it.
If that sounds complex and time-consuming, don’t worry.
There is a quicker and easier way.
Referazon Amazon Influencer Marketing Platform instantly finds Amazon Influencers for you, gives you their audience stats, contact info and even helps you track and manage all of it, effortlessly.
Find Amazon Influencers With Referazon:
- Sign up for a fully functional 7 day Free Trial of Referazon. No credit card required.
- Search for things your customers would like: “Best Learning Toys for Toddlers”
- You get a list of Amazon Influencers that are already partnered with Amazon with their traffic stats, social info, email addresses & more. (Referazon will tell you what to search for, what to ask for and how to build the relationships with your Amazon Influencers)
- Keep track of your relationship building with a full Influencer CRM.
- Manage your Amazon Influencer Campaigns
Referazon is used by Brands & Agencies worldwide to find Amazon Influencers that sell because it makes each aspect of Amazon Influencer Marketing quicker & easier.
Amazon Sellers are using one of the most powerful aspects of Referazon to find the Amazon Influencer content referring sales for their competitors, right now.
Discovering your competitors’ referral sources so you can capitalize on them yourself is a quick and easy way to skyrocket sales on Amazon.
As you’ve seen from these Amazon Influencer examples, Amazon Influencers come in all shapes and sizes.
It’s as simple as finding the right ones for your business, building the relationship and smiling every time you open the Amazon Seller app.
Need more help understanding how to run successful Amazon Influencer Marketing campaigns? We published this guide: Amazon Influencer Marketing The COMPLETE Guide.
Or, need help with finding Amazon Influencers?
Referazon Amazon Influencer Software has a powerful Amazon Influencer Search that makes it simple to find Amazon Influencers and manage campaigns.
- Amazon Influencers are part of the Amazon Associates Program, which is the Amazon Affiliate Program
- Amazon Influencers have been around since 1996
- Amazon Influencers create content that compels your customers to make a purchase and they’re really good at it
- Amazon likes it when you send OFF Amazon traffic to Amazon
- Amazon Influencers build awareness, drive sales, improve Amazon SEO, reduce ACoS on Amazon & much more
- Amazon Influencers come in many shapes and sizes across platforms like:
- Blogs
- YouTube
- Twitch
- Medium
- Publications
- Media Outlets
- & More
- Referazon instantly finds Amazon Influencers for you and makes Amazon Influencer Marketing Campaigns quick & easy.
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