It’s the type of Amazon influencer we target. 

Let us explain…

Consumers are inherently skeptics.

If they see your ad or read your product copy that says you solve problem X quicker and easier, they aren’t sure.

But, if they Google “how to solve problem X” then watch a YouTube video or read a Blog from someone that has Expertise, Authority and Trustworthiness that says you solve problem X quicker and easier, then they buy.

Hearing it first from someone they know, like and trust or someone who is part of their tribe makes all the difference.

Think about it, they are doing the word of mouth AND pre-selling for you.

There are 2 types of influencers.

1. Awareness Based Influencers:  Social media influencers, where your product will be discovered when someone happens to be scrolling through their social media feed for example.  The customer wasn’t necessarily looking to BUY anything, but became aware of you, which is GREAT because you NEED that and our influencers have that TOO!  But, you cannot expect direct sales from awareness based influencers.  Awareness works so the next time they are considering buying what you offer, they’ve seen you before by someone they know, like & trust so they will likely purchase you then.
2. Consideration / Decision Influencers: These are influencers who live near the end of the customer journey, right before where they’re going to make a purchase.  They write blog articles and make YouTube videos like:  “The Best Garden Tools You Cannot Live Without”.  So, right before a customer is going to make a purchase, they read articles and watch videos like that.  That’s where YOU want to be to drive sales AND awareness at the same time.  These influencers produce content at this stage of the customer journey because they make commissions from referring sales.  They are called affiliates and are already a part of Amazons’ affiliate network.

Did we mention, the influencers that Referazon finds for you does BOTH?

Referral fees have been around since at least 1760 when Robert Wedgewood of Wedgewood China started using endorsements from the Royal Family to boost their pottery sales.

The tactic has existed this long because it WORKS.

Since we are a search engine and not a marketplace and not taking a percentage of what our customers pay the influencers like our competitors, we do not keep track of the fees our customers pay to Amazon Influencers.  

What’s more, there is no “standard rate” in Influencer marketing, going back even the last 10 years since it became popular.  

Every Influencer is handled on a case-by-case basis.  

When evaluating nano and micro-influencers, some may be comfortable with free products, or free products and a small fee.

Macro and Mega influencers, due to their larger influencer, typically command a larger fee.

Because of this, there is no standard rule of thumb such as:  “If Influencer has audience size between X and X, then they are worth X per post / video.”

Paying someone fair market value in for the value that they bring back into your business is simply, fair.  

Gaining access to an audience and a recommendation from someone that your target customers already know, like and trust is invaluable.

No, our Amazon Influencer Marketing software tool quickly & easily finds the best Amazon Influencers for what you sell so you have a Top Amazon Influencer list that you control.  

We are not a middle man and have not previously cultivated a relationship with the Amazon Influencers, therefore we do not request a commission or any additional fees of any kind.  

We simply find Amazon Influencres for you and provide a feature rich platform by which you can easily track & manage campaigns, enabling you to sell more on Amazon.

Even though Amazon Influencers have been around since 1996, a quick Google search will reveal, there are no industry standard rates.

In other words, there is no average based on how many followers/subscribers/estimated monthly traffic that they have.

This is because Amazon Influencers are independent businesses that invest significant time, money, and other resources in winning the algorithms and earning the platform of followers that they have built.

Because of this, they look to recoup those costs, as any other business would, from promotional fees, brand deals, commissions & more.  

Many will provide a media kit/rate card that lists their fees in working together while others are up for negotiation based on what type of content you are interested in from them.

Nope.  Just sit back and collect the sales.  You literally do nothing.

By being an Amazon Seller, your products are already ready to go for Amazon Influencers to refer to.  

Just build a relationship with an Amazon Influencer that has an audience of your target customers and give them what they need to create some great content that will sell your product, such as your Logo, product images, talking points, etc

Then, they will collect the link themselves to your product from Amazon and put it on their Blog, Social Media, YouTube, Email List & more.  

We’re connecting you to them because they are already doing this, they know the ropes!

Simply build a relationship with an Amazon Influencer that has an audience of your target customers and give them what they need to create some great content that will sell your product, such as your Logo, product images, any product videos you have, talking points, etc

Then, they will collect the link themselves to your product from Amazon and put it on their Blog, Social Media, YouTube, Email List & more.  

Partnering with great Amazon Influencers reduces your ACoS on Amazon in a few powerful ways:

1. It will take fewer ad clicks to convert a customer.  By seeing your brand talked about in an appealing way by a source that your target audience knows, likes & trusts; the next time they are on Amazon and see your ad, they are far more likely to click and make a purchase rather than click and kick the tires. 
2. It increases your brand relevancy.  Amazon, just like Google favors brands with prominent visibility who are building a buzz OFF of Amazon.  They have had a tool since 1999 known as Alexa to keep track of this and use this information to forecast what happens on Amazon.

Partnering with powerful Amazon Influencers to build a buzz off of Amazon skyrockets your Amazon product search visibility (SEO) in a few impactful ways:

1. Amazon rewards brands for driving traffic from off of Amazon on to Amazon who would not otherwise be there.  Everyone wins by this, you and Amazon.  Therefore, Amazon rewards you with visibility.
2. Amazon keeps track of what brands are doing off of Amazon to forecast what will sell on Amazon.  By building a buzz off of Amazon, this is the same as Google’s “brand mentions”, and Amazon uses this information to reward you with more prominent visibility on Amazon because this is a clear indicator that you are more likely to result in a sale for Amazon and thus bring a shopper onto Amazon who would not otherwise be there that can now purchase more things from Amazon and it’s massive ecosystem.
3. These fire 2 in turn, help Amazon determine your relevancy for particular topics and keywords.  By boosting your relevancy for key search terms that Amazon shoppers use to make a purchase, you show up more prominently in Amazon product searches.
4. An Amazon Influencer is someone that your target customer knows, likes and trusts.  By being mentioned in a positive way and even being a recommended purchase, the customer is far more likely to make a purchase the next time they are on Amazon, either by going directly to Amazon from that Amazon Influencers platform, or the next time they see one of your ads on Amazon or you show up in a product search; they are more likely to select you and purchase.  This means, a greater percentage of the people going to your Amazon listing purchase, so your conversion rate is higher, which directly impacts Amazon SEO and your search visibility on Amazon.

Affiliate marketing has existed offline since the advent of the referral fee likely in caveman days.  They receive a commission for being directly responsible for a SALE. 

Amazon has had an affiliate program called the Amazon Associates Program since 1996 and it’s the largest in the world!

These folks have been responsible for referring sales to Amazon for over 20 years and they’re great at it!

Amazon affiliates are responsible for over 37% of all of Amazon’s traffic.  Do you see the power in that?

They are:

• Bloggers
• YouTubers
• Social Media Influencers
• & more

They receive a percentage of not only the sale that they refer for you, but if that Amazon shopper goes on to buy something else within 24 hours, they get a percentage of that too!

Best of all?  That commission doesn’t come out of YOUR Amazon fees or profit.  It comes from Amazon!

Nope, you have nothing to do except build the relationship, hold out your hands and collect money!  The influencers we find for you are ALREADY signed up to Amazons’ affiliate program and ALREADY referring sales to Amazon.  May as well be yours.

Nano-influencers are influencers that have a small, but hyper-engaged & passionate audience of extreme enthusiasts about your topic.

Their audiences know, like & trust them and aren’t interested in how many other people feel the same way they do, they just love the content and the topic.

Nano-influencers may not get as much limelight as powerhouse influencers and because of that, they are often eager and willing to work with brands that they believe in whom are of comparable size and scope to themselves. 

What does this mean for brands?  If a nano influencer recommends something to their audience, their audience considers it like a recommendation from a best friend.

Micro-influencers are influencers that may not have staggering audience size numbers, but their audiences are very engaged & passionate about your topic.

Their audiences also know, like & trust them and often times consider it a badge of honor following their content.  They build meaningful relationships with their audience this way.

While actively working towards the audience sizes of powerhouse influencers, micro-influencers are often eager and willing to work with brands of all budgets.

What does this mean for brands?  Micro-influencers may not have flashy audience sizes yet, but a large portion of that audience will take action on recommendations.

Plus they’re on the rise and as they climb, the visibility of the brands mentioned in their content will climb as well.  

Macro-influencers are influencers that have strong follower counts/subscriber counts/estimated monthly traffic based on the niche/industry.

Their audiences also know, like & trust them and in many cases, have been with them for a long time, when they were nano-influencers, then micro-influencers.

What’s more, since they have large audiences on their platforms with strong engagement, their content does really well in the algorithms, meaning more people see it, gaining exposure to brands who would not otherwise have access to it from their own audiences.

Since Macro-Influencers have invested significant time, money and other resources/opportunity cost to grow their followings that large and capitulate to the algorithms to even have a chance to have that kind of an audience, so they look to recoup their costs, as any business would, requesting promotional fees, brand deals, earning commissions from marketplaces like Amazon & more. 

What does this mean for brands?  Macro-influencers are strong for not only sales but brand awareness and building brand equity as well.

Mega-influencers have huge audiences on their platforms spanning Digital and Traditional Media.

This could mean large publications, television shows, podcasts with huge audiences, YouTube channels with millions of subscribers and more.  

Since they have inherent know, like & trust with their audiences, this is the fastest way to explode a brands sales, awareness and brand equity. 

Mega-Influencers often command a very large fee in working together.

What does this mean for brands?  Mega-influencers not only have flashy audience sizes but also, a very large portion of that audience will take action on recommendations.

1. Simply find Amazon Influencers with the Referazon Amazon Influencer Marketing Platform Search.
2. Follow them on social media.  
3. Engage with them on social media for 4 – 5 days.
4. Find your conversation starter and reach out via DM or Email to ask to work together.

Need more help?  

As a Referazon user, we help you with:

• What to say
• When to say it
• What to ask for
• What to search for
• Proven templates & guides

The best part?  

You own the relationship with your Amazon Influencers.  We don’t take a commission for being a middle man.  

We simply find top Amazon Influencers for your Amazon Influencer List, give you all of the stats you need to make a decision on if they’d be a good fit, then help you track and manage it all.  Easy peasy.