Average Amazon Influencer Rates
Although Amazon Influencers earn a small commission per sale from Amazon directly, they still have a right to request a fee for creating content for you.
Amazon Influencers are businesses just like brands who have contributed capital, sweat equity, and opportunity cost into their businesses and deserve a right to make a return on that investment as brands selling on Amazon do.
Extensive research has revealed average Amazon Influencer Rates across various audience sizes and platforms.
Knowing what to pay Amazon Influencers can be difficult for brands selling on Amazon.
Since Amazon will likely never make the exact number of sales an Amazon Influencer contributed to a brand (They haven’t since 1996!), it’s difficult to gauge a fair and reasonable rate.
Amazon’s stance is clear, just like customers of your brand on Amazon are not your customers, they’re Amazons, or customers email addresses are not your email addresses, they’re Amazons, Amazon Influencers are not your Influencers, they’re Amazons.
It’s not the same as if they were a part of your own website’s affiliate program.
That said, you can still work off of Average Amazon Influencer rates.
In this simple guide, you’ll know how much Amazon Influencers typically charge for a piece of content as well as how much commission they make from Amazon.
Average Amazon Influencer Rates
A strange misconception that sometimes happens is that Amazon Sellers believe that since an Amazon Influencer makes a commission from Amazon, they should not ask for a fee to promote them.
This couldn’t be farther from the truth.
Just like you have for your business, Amazon Influencers have invested capital, time and sweat equity in understanding the algorithms of the platforms they promote on.
Therefore, just like you, they deserve the opportunity to earn a return on those investments.
Thanks to our friends at Influencer Marketing Hub, extensive research has revealed industry average rates for Influencers.
If you’re wondering How Much to Pay an Amazon Influencer, knowing the average Amazon Influencer Rates are important as well.
Average Amazon Influencer Rates:
|Nano-Influencers||$10-$100 per post|
|Micro-Influencers||$100–$500 per post|
|Mid-Tier||$500–$5,000 per post|
|Macro-Influencers||$5,000–$10,000 per post|
|Mega-Influencers||$10,000+ per post|
|Nano-Influencers||$20–$200 per video|
|Micro-Influencers||$200–$1,000 per video|
|Mid-Tier||$1,000–$10,000 per video|
|Macro-Influencers||$10,000–$20,000 per video|
|Mega-Influencers||$20,000+ per video|
|Nano-Influencers||$5–$25 per post|
|Micro-Influencers||$25–$125 per post|
|Mid-Tier||$125–$1,250 per post|
|Macro-Influencers||$1,250–$2,500 per post|
|Mega-Influencers||$2,500+ per post|
|Nano-Influencers||$2–$20 per post|
|Micro-Influencers||$20–$100 per post|
|Mid-Tier||$100–$1,000 per post|
|Macro-Influencers||$1,000–$2,000 per post|
|Mega-Influencers||$2,000+ per post|
|Nano-Influencers||$25–$250 per post|
|Micro-Influencers||$250–$1,250 per post|
|Mid-Tier||$1,250–$12,500 per post|
|Macro-Influencers||$12,500–$25,000 per post|
|Mega-Influencers||$25,000+ per post|
|Nano - Mega||$60 per 1,000 Monthly Page Views|
That said, you may be wondering how much Amazon themselves pays the Amazon Influencer in commission per sale…
Amazon Influencer Commission Rates
One of the best things about the Amazon Influencer Program, which is a subsidiary of the Amazon Associates Program, is that the commission paid to the affiliates/influencers does not come out of the brand’s pocket, rather from Amazon itself.
Below is a breakdown of the commission that “On-Site” Amazon Associates earn.
These are made up of:
On-Site Amazon Influencer Commission Rates:
|Luxury Beauty, Luxury Stores Beauty, Amazon Explore||10.00%|
|Digital Music, Physical Music, Handmade, Digital Videos||5.00%|
|Physical Books, Kitchen, Automotive||4.50%|
|Amazon Fire Tablet Devices, Amazon Kindle Devices, Amazon Fashion Women's, Men's & Kids Private Label, Luxury Stores Fashion, Apparel, Amazon Cloud Cam Devices, Fire TV Edition Smart TVs, Amazon Fire TV Devices, Amazon Echo Devices, Ring Devices, Watches, Jewelry, Luggage, Shoes, and Handbags & Accessories||4.00%|
|Toys, Furniture, Home, Home Improvement, Lawn & Garden, Pets Products, Headphones, Beauty, Musical Instruments, Business & Industrial Supplies, Outdoors, Tools, Sports, Baby Products, Amazon Coins||3.00%|
|PC, PC Components, DVD & Blu-Ray||2.50%|
|Televisions, Digital Video Games||2.00%|
|Amazon Fresh, Physical Video Games & Video Game Consoles, Grocery, Health & Personal Care||1.00%|
|Gift Cards; Wireless Service Plans; Alcoholic Beverages; Digital Kindle Products purchased as a subscription; Food prepared and delivered from a restaurant; Amazon Appstore, Prime Now, or Amazon Pay Places||0.00%|
|All Other Categories||4.00%|
Below is a breakdown of the commission that “Affiliate” or “Off-Site” Amazon Associates earn.
These are made up of:
- Bloggers & Media Publications
- & more
If you’d like to learn about more Amazon Influencer types, you can check out: Amazon Influencer Examples
Amazon Affiliate Commission Rates:
|Video games and game consoles||1%|
|Televisions & digital download games:||2%|
|Computers, computer accessories, DVD & Blu-Ray:||2.5%|
|Amazon Tablets & Kindle devices:||4%|
|Paper Books, Health & Personal Care, Sports, Kitchen, Auto & Baby:||1%|
|Digital Music, Video Downloads, Grocery, Handmade, Musical Instruments:||5%|
|Business & Industrial Supplies:||6%|
|Clothes & Accessories, Amazon TV’s, Echo’s & Jewelry:||7%|
|Furniture, Lawn & Garden, Home Improvement, Prime Pantry & Pet Products:||3%|
|Luxury, Beauty, Fashion & Amazon Coins:||10%|
Need more help understanding how to run successful Amazon Influencer Marketing campaigns? We published this guide: Amazon Influencer Marketing The COMPLETE Guide.
Or, need more help with finding Amazon Influencers?
If you find it takes too much time to find and build relationships with Amazon Influencers, we can do it for you with our Referazon Express Amazon Influencer Marketing Agency program.
- Amazon Influencer Marketing has been around since 1996 when Amazon launched its Amazon Associates Program.
- Since then, they have become responsible for over 37% of Amazons’ traffic.
- There are several different types of Amazon Influencers including: Bloggers, YouTubers, Storefronts, Amazon Live and Amazon Editorial Reviews.
- Your Amazon Influencer Marketing Strategy should include some from each category and not simply focus on one kind.
- Amazon Influencers come in all shapes and sizes from nano, micro, macro and mega.
- Amazon Influencer Marketing drives your Sales, Brand Awareness, Amazon SEO, PPC performance & much more.