Amazon Influencers in particular are a bit different than a traditional “influencer” in that Amazon provides them with powerful selling tools and even pays them commission.

  The commission that Amazon Influencers earn doesn’t come from the Amazon Sellers of the products they promote, rather from Amazon themselves.

  The commission that Amazon Influencers make varies based on the categories of the products that they promote.

If you were to run your brand name through a tool like Referazon, you may be surprised to know that Amazon Influencers may already be promoting you.  

This is because Amazon Influencers don’t need a brand’s involvement to promote products.

They simply install a Site Stripe extension in their browser and go to Amazon and select any product they choose.  

What’s more, after the decline of print media ad buying, major publications turned to affiliate programs like Amazon and became Amazon Influencers themselves.

Publishing 30, 40 or even 50 articles daily across many products, they have algorithms that select products on Amazon based on BSR, Reviews, Price, Product Category and more, then assign them out to their writers to “review” and “discuss” to earn an affiliate commission. 

By reading this article, you will know how much both On-Site and Off-site Amazon Influencers earn in commission from Amazon.