- Amazon Influencers differ from traditional influencers: Amazon provides them with powerful selling tools and pays them commissions directly.
- Commissions come from Amazon: The earnings Amazon Influencers make do not come directly from the Amazon Sellers of the products they promote.
- Category-based commission rates: The exact commission percentage Amazon Influencers earn varies significantly based on the product category.
If you were to run your brand name through a tool like Referazon, you may be surprised to know that Amazon Influencers may already be promoting you.
This is because Amazon Influencers don’t need a brand’s involvement to promote products.
They simply install a Site Stripe extension in their browser, navigate to Amazon, and select any product they choose.
What’s more, after the decline of print media ad buying, major publications turned to affiliate programs like Amazon and became Amazon Influencers themselves.
Publishing 30, 40, or even 50 articles daily across many products, they use algorithms that select products on Amazon based on BSR, Reviews, Price, Product Category, and more, then assign them to their writers to review and discuss to earn an affiliate commission.
By reading this article, you will know how much both On-Site and Off-site Amazon Influencers earn in commission from Amazon.
On-Site Amazon Influencer Commission Rates
The on-site associate’s program is the Amazon Affiliate Program that Amazon Influencers join to earn a commission for the products they promote.
On-Site Amazon Influencers consist of:
- Amazon Influencer Storefronts
- Amazon Live Influencers
- Amazon Editorial Reviews
The commission rates that On-Site Amazon Influencers earn (excluding Creator Ads pathways) are as follows:
| Product Category | Commission Rate |
|---|---|
| Luxury Beauty, Luxury Stores Beauty | 4.00% |
| Furniture, Home, Home Improvement, Lawn & Garden, Pets Products | 3.00% |
| Amazon Coins | 2.50% |
| Pantry, Beauty, Musical Instruments, Business & Industrial Supplies | 2.00% |
| Tools | 1.75% |
| Digital Music, Physical Music, Handmade, Digital Videos, Health & Personal Care, Sports, Kitchen, Automotive | 1.25% |
| Headphones, Amazon Fashion Women’s, Men’s & Kids Private Label, Apparel, Amazon Cloud Cam Devices, Amazon Echo Devices, Ring Devices, Watches, Jewelry, Luggage, Shoes, Handbags & Accessories | 1.00% |
| Outdoors | 0.75% |
| Physical Video Games & Video Game Consoles, Grocery, Baby Products, Physical Books, Amazon Fire Tablet Devices, Amazon Kindle Devices, Fire TV Edition Smart TVs, Amazon Fire TV Devices, Amazon Fresh, Toys, PC, PC Components, DVD & Blu-Ray, Televisions, Digital Video Games | 0.50% |
| Gift Cards; Wireless Service Plans; Alcoholic Beverages; Digital Kindle Products purchased as a subscription; Food prepared and delivered from a restaurant; Amazon Appstore, Prime Now, Amazon Pay Places, or Prime Wardrobe Purchases | 0.00% |
| All Other Categories | 1.00% |
Off-Site Amazon Influencer Commission Rates
Off-Site Amazon Influencers earn a commission from Amazon when they refer sales back to Amazon from their platforms.
Off-Site Amazon Influencers are commonly referred to as “Amazon Affiliates” and are part of the Amazon Associates Program.
Off-Site Amazon Influencers consist of:
- YouTube
- Blogs
- Twitch
- Social Media
- Medium
- & More
You can see more examples here: Amazon Influencer Examples.
Off-Site Amazon Influencers earn the following commissions for referring sales directly to Amazon:
| Product Category | Fixed Commission Income Rate |
|---|---|
| Amazon Games | 20.00% |
| Luxury Beauty, Luxury Stores Beauty | 10.00% |
| Digital Music, Physical Music, Handmade, Digital Videos | 5.00% |
| Physical Books, Kitchen, Automotive | 4.50% |
| Amazon Fire Tablet Devices, Dash Buttons, Amazon Kindle Devices, Amazon Fashion Women’s, Men’s & Kids Private Label, Apparel, Amazon Cloud Cam Devices, Fire TV Edition Smart TVs, Amazon Echo Devices, Ring Devices, Watches, Jewelry, Luggage, Shoes, Handbags & Accessories | 4.00% |
| Toys, Furniture, Home, Home Improvement, Lawn & Garden, Pets Products, Headphones, Beauty, Musical Instruments, Business & Industrial Supplies, Outdoors, Tools, Sports, Baby Products | 3.00% |
| PC, PC Components, DVD & Blu-Ray | 2.50% |
| Televisions, Digital Video Games | 2.00% |
| Amazon Fresh, Physical Video Games & Video Game Consoles, Grocery, Health & Personal Care | 1.00% |
| Gift Cards; Wireless Service Plans; Alcoholic Beverages; Digital Kindle Products purchased as a subscription; Food prepared in a restaurant; Amazon Appstore; Prime Now; Amazon Pay Places; Prime Wardrobe; Prime Video Channels | 0.00% |
| All Other Categories | 4.00% |
Frequently Asked Questions
Do Amazon Influencers get paid for clicks?
No. Amazon operates on a Cost Per Action (CPA) model. Influencers are only paid a commission if a customer completes a qualifying purchase after clicking their link.
When do Amazon Influencers get paid?
Amazon pays out commissions approximately 60 days after the end of the month in which the sale was made. For example, earnings from January are paid in late March.
How long does the Amazon Affiliate cookie last?
For standard off-site traffic (links from social media/blogs), the cookie lasts 24 hours. If the customer adds the item to their cart within that window, the influencer earns commission if the order is placed before the cart expires (usually 90 days).
Is the commission rate the same for all products?
No. Amazon commission rates vary significantly by category, ranging from 0% for gift cards to 20% for Amazon Games. Most general consumer goods fall between 3% and 4%.
Do On-Site and Off-Site commissions differ?
They can. “Off-Site” refers to traffic driven from social media or blogs to Amazon. “On-Site” refers to content displayed directly on Amazon (like Shoppable Videos). While the category rates are often similar, the attribution models and eligibility differ.
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