Amazon Influencer Commission Rates
Amazon Influencers in particular are a bit different than a traditional “influencer” in that Amazon provides them with powerful selling tools and even pays them commission.
The commission that Amazon Influencers earn doesn’t come from the Amazon Sellers of the products they promote, rather from Amazon themselves.
The commission that Amazon Influencers make varies based on the categories of the products that they promote.
If you were to run your brand name through a tool like Referazon, you may be surprised to know that Amazon Influencers may already be promoting you.
This is because Amazon Influencers don’t need a brand’s involvement to promote products.
They simply install a Site Stripe extension in their browser and go to Amazon and select any product they choose.
What’s more, after the decline of print media ad buying, major publications turned to affiliate programs like Amazon and became Amazon Influencers themselves.
Publishing 30, 40 or even 50 articles daily across many products, they have algorithms that select products on Amazon based on BSR, Reviews, Price, Product Category and more, then assign them out to their writers to “review” and “discuss” to earn an affiliate commission.
By reading this article, you will know how much both On-Site and Off-site Amazon Influencers earn in commission from Amazon.
On-Site Amazon Influencer Commission Rates
The on-site associate’s program is the Amazon Affiliate Program that Amazon Influencers join to earn a commission for the products they promote.
On-Site Amazon Influencers consist of:
The commission that On-Site Amazon Influencers earn are:
On-Site Amazon Influencer Commission Rates:
|Luxury Beauty, Luxury Stores Beauty, Amazon Explore||10.00%|
|Digital Music, Physical Music, Handmade, Digital Videos||5.00%|
|Physical Books, Kitchen, Automotive||4.50%|
|Amazon Fire Tablet Devices, Amazon Kindle Devices, Amazon Fashion Women's, Men's & Kids Private Label, Luxury Stores Fashion, Apparel, Amazon Cloud Cam Devices, Fire TV Edition Smart TVs, Amazon Fire TV Devices, Amazon Echo Devices, Ring Devices, Watches, Jewelry, Luggage, Shoes, and Handbags & Accessories||4.00%|
|Toys, Furniture, Home, Home Improvement, Lawn & Garden, Pets Products, Headphones, Beauty, Musical Instruments, Business & Industrial Supplies, Outdoors, Tools, Sports, Baby Products, Amazon Coins||3.00%|
|PC, PC Components, DVD & Blu-Ray||2.50%|
|Televisions, Digital Video Games||2.00%|
|Amazon Fresh, Physical Video Games & Video Game Consoles, Grocery, Health & Personal Care||1.00%|
|Gift Cards; Wireless Service Plans; Alcoholic Beverages; Digital Kindle Products purchased as a subscription; Food prepared and delivered from a restaurant; Amazon Appstore, Prime Now, or Amazon Pay Places||0.00%|
|All Other Categories||4.00%|
Off-Site Amazon Influencer Commission Rates
Off-Site Amazon Influencers earn a commission from Amazon when they refer sales back to Amazon from their platforms.
Off-Site Amazon Influencers are commonly referred to as “Amazon Affiliates” and are part of the Amazon Associates Program.
Off-Site Amazon Influencers consist of:
- Social Media
- & More
You can see more examples here: Amazon Influencer Examples.
Off-Site Amazon Influencers earn the following commissions for referring sales to Amazon:
Off-Site Amazon Influencer Commission Rates:
|Video games and game consoles||1%|
|Televisions & digital download games:||2%|
|Computers, computer accessories, DVD & Blu-Ray:||2.5%|
|Amazon Tablets & Kindle devices:||4%|
|Paper Books, Health & Personal Care, Sports, Kitchen, Auto & Baby:||1%|
|Digital Music, Video Downloads, Grocery, Handmade, Musical Instruments:||5%|
|Business & Industrial Supplies:||6%|
|Clothes & Accessories, Amazon TV’s, Echo’s & Jewelry:||7%|
|Furniture, Lawn & Garden, Home Improvement, Prime Pantry & Pet Products:||3%|
|Luxury, Beauty, Fashion & Amazon Coins:||10%|
- Amazon Influencer Marketing has been around since 1996 when Amazon launched its Amazon Associates Program.
- Since then, they have become responsible for over 37% of Amazons’ traffic.
- Amazon Influencers earn a commission directly from Amazon and not from the Amazon Seller of the product they referred to.
- The commissions that Amazon Influencers earn vary based on whether they are an On-Site or Off-Site Amazon Associate as well as the product category that they referred to.
- You can find Top Amazon Influencers with the Referazon Amazon Influencer Marketing Tool.