Amazon Influencer Examples

September 3, 2021 Tanner RankinAmazon

Last Updated on February 2, 2026 by Tanner Rankin

About the Author: This expert insight was authored by Tanner Rankin, a top-rated eCommerce Fractional CMO with over 15 years of experience scaling eCommerce brands. As the founder of The Source Approach and CEO of Referazon, Tanner is the creator of Brand Source OS—the Brand Operating System. A featured expert in Forbes, Entrepreneur, and The Business Journals, and author of SEO For Everyone, Tanner specializes in replacing marketing operational chaos with a system built for rapid, scalable growth.

Key Takeaways

Amazon Influencer Examples span across Blogs, YouTube, Instagram, Facebook, Twitter, Pinterest, Medium & More.
Amazon Influencers have been around recommending products since the inception of the Amazon Associates Program in 1996.
These influencers are responsible for over 37% of Amazon’s traffic. This guide shows you what they look like and how to drive sales.

Growing an email list, traffic to your website and a following on social media that you can promote your products to is difficult and takes a long time.

Trust me, I would know. As a top-rated and award-winning Amazon Consultant, doing these things has been a staple in my 10+ years career.

It’s much easier, less time-consuming and significantly more cost-effective to jump on to an existing massive audience of your target customers.

Lucky for you, Amazon Influencers have audiences of your target customers and come in all shapes and sizes from massive mega influencers all the way down to nano-influencers with small but hyper-engaged audiences.

Stop me if you’ve ever done this. You look up one of your competitor products, run their estimated sales through a tool like Helium 10, and see massive numbers.

Then you find the answer. They’re getting the majority of their sales from external traffic referrals: Amazon Influencers.

What’s more? Influencers have a far better ROI than even ads. Most are hoping for a $1 in, $3 back ratio for ads. Influencer Marketing is $1 in, $23 back.

Amazon Influencer Storefront

Picture this, you’re scrolling through Social Media, viewing Instagram Stories or watching a YouTube video and the Influencer mentions that if you want to check out what they use, wear or recommend to visit their Amazon Influencer Storefront.

This Amazon Influencer Storefront Example comes to us from Autmazing.

Cammie is a family life vlogger focusing on autism and life in rural Michigan. Cammie does a great job of capitalizing on every feature that Amazon Storefronts have to offer: Amazon Live, Idea Lists, Photos, and Videos.

Here’s how an Amazon Influencer Storefront works:

The Amazon Influencer recommends a product either in social media posts, YouTube videos, or Blog Posts.
They recommend you visit their Amazon Influencer Storefront (Amazon Influencer Page).
Once on their Storefront, you will see their Amazon Posts, Amazon Live Streams and product “Idea Lists”.
The Amazon Influencer receives a small commission on anything you buy in their Storefront AND anywhere else on Amazon for the next 24 hours.

How much do Amazon Influencers earn?

Product Category	Fixed Commission Income Rate
Amazon Games	20.00%
Luxury Beauty, Luxury Stores Beauty	10.00%
Digital Music, Physical Music, Handmade, Digital Videos	5.00%
Physical Books, Kitchen, Automotive	4.50%
Amazon Fire Tablet Devices, Dash Buttons, Amazon Kindle Devices, Amazon Fashion Women’s, Men’s & Kids Private Label, Apparel, Amazon Cloud Cam Devices, Fire TV Edition Smart TVs, Amazon Echo Devices, Ring Devices, Watches, Jewelry, Luggage, Shoes, Handbags & Accessories	4.00%
Toys, Furniture, Home, Home Improvement, Lawn & Garden, Pets Products, Headphones, Beauty, Musical Instruments, Business & Industrial Supplies, Outdoors, Tools, Sports, Baby Products	3.00%
PC, PC Components, DVD & Blu-Ray	2.50%
Televisions, Digital Video Games	2.00%
Amazon Fresh, Physical Video Games & Video Game Consoles, Grocery, Health & Personal Care	1.00%
Gift Cards; Wireless Service Plans; Alcoholic Beverages; Digital Kindle Products purchased as a subscription; Food prepared in a restaurant; Amazon Appstore; Prime Now; Amazon Pay Places; Prime Wardrobe; Prime Video Channels	0.00%
All Other Categories	4.00%

Pros & Cons: Amazon Storefronts

Pros	Cons
High conversion rates	Not Counted As External Traffic
Idea List Inclusions Can Help SEO	Lots of Distractions With Other Products
Great For Brand Awareness & Sales	Takes Many Clicks To Arrive At Your Product
Typically Economical To Get Included	Needs Lots of Partners For Significant Sales

Amazon Product Detail Page Video Reviews

Did you know that Amazon Influencers who have uploaded at least 3 product video reviews to their Amazon Influencer Storefront can make product video reviews for you that will appear on their Amazon Influencer Storefront and YOUR Product Detail Page?

If you don’t upload videos to your Amazon Product Listing related videos from other brands will show up on your product detail page to potentially take sales away from you. Enter Amazon Influencer video reviews to the rescue.

Pros & Cons: Video Reviews

Pros	Cons
Boosts Conversion Rates	Cannot control the order of the videos
Increases Time On Detail Page	Not visible above the fold
Decreases Detail Page Bounce Rate	Can take time to be approved
Prevents Amazon Exit Rate	Cannot see views metrics

Blog Amazon Influencer Examples

Imagine that your favorite hobby was Ice Fishing. If you prefer to actually catch fish, you would likely Google something like this: “best fish finders for ice fishing”. This Blog Amazon Influencer Example is what would come up in the Google Search result:

The reason Amazon Influencer blogs like this are so powerful is because of trust. 1st page of Google = inherent trust. People buy things recommended on articles like this.

Pros & Cons: Blog Influencers

Pros	Cons
Best At Driving Sales	Not All Posts Are Created Equal
External Amazon Traffic Boosts SEO	Content Takes Longer To Create
Content Discovered on Google & Social	New Posts Take Time To Get Traffic
Content is Evergreen	Requires Assets From Brand

YouTube Amazon Influencer Example

YouTube is the #2 search engine in the world. This YouTube Amazon Influencer Example covers the power in comparison videos.

I searched for “best camera for…” and eventually found this video. In the Description section, you can see the Amazon links. The power in this is that I trust what these experts are telling me, so I went and bought the recommended product using their link.

Pros & Cons: YouTube Influencers

Pros	Cons
Great At Driving Sales & Awareness	Content Takes Longer To Create
External Amazon Traffic Boosts SEO	Requires Assets From Brand
Content Discovered on Google & Social	Options Can Be Confusing
Content is Evergreen	Best For Savvy Brands

Amazon Live Influencer Example

Amazon Live Influencers recommend, discuss and demonstrate products via live streams on Amazon Live.

Example Amazon Live Stream: (My Level 10 Life)

Think, QVC for Amazon. Amazon Live Influencers are the closest thing to an Amazon sales representative that will take the time to discuss the benefits of your product and demonstrate it directly to the customers, right on Amazon.

Pros & Cons: Amazon Live

Pros	Cons
Great At Driving Sales	Content Takes Longer To Plan
Offers Demonstrations of Products	Does Not Qualify as External Traffic
Easily Shoppable Content	Not Evergreen Content
Get Included on Idea Lists	Requires OFF Amazon Promotion

Twitch Amazon Influencer Example

Amazon-owned Twitch is consistently in the top 5 traffic sources referring customers to Amazon. If you’re not familiar, Twitch is a live streaming video network. Think YouTube but for live streams.

This Twitch Amazon Influencer Example covers a few ways they are recommending products to their audience. Products show up in live streams themselves as well as in the profiles of the eSports stars.

Pros & Cons: Twitch

Pros	Cons
Great At Sales & Awareness	Not All Niche’s Do Well Here
External Amazon Traffic Boosts SEO	Not Always Evergreen
Easily Shoppable Content	Best For Savvy Brands
Streamers Are Great At Selling	Requires Assets From Brand

X Amazon Influencer Example

Every day X (formerly Twitter) is used for product recommendations, passionate enthusiast discussions around topics and deal-hunting. The reason for this is because it is a social media network that prioritizes conversations and allows everyone to contribute.

Here is a X Amazon Influencer Example:

Pros & Cons: X (Twitter)

Pros	Cons
High conversion rates	Not Counted As External Traffic
Idea List Inclusions Can Help SEO	Lots of Distractions With Other Products
Great For Brand Awareness & Sales	Takes Many Clicks To Arrive At Your Product
Typically Economical To Get Included	Needs Lots of Partners For Significant Sales

Facebook Amazon Influencer Example

Odds are you’re a passionate enthusiast about something and you follow pages similar to Taste The Lemon. Pages like this are Amazon Influencers of staggering power. Especially when it comes to impulse buys and brand awareness.

This is a Facebook Amazon Influencer Example:

Pros & Cons: Facebook

Pros	Cons
Great At Sales & Awareness	Content is Not Evergreen
External Amazon Traffic Boosts SEO	Not Easily Discoverable
Easy to Click Through & Buy	Best For Savvy Brands
Easy To Reach Enthusiasts	Requires Assets From Brand

Pinterest Amazon Influencer Example

Pinterest as a Social Media Network is actually a bit of a misnomer. It’s a social search engine. People go to Pinterest when they are looking for ideas.

Here is a Pinterest Amazon Influencer Example that demonstrates how Bloggers use Pinterest to drive sales and awareness to their content and in turn, your products. This is a pin you would see every day on Pinterest:

Pros & Cons: Pinterest

Pros	Cons
Great At Sales & Awareness	You Get Only One Image or Video
External Amazon Traffic Boosts SEO	Best For Savvy Brands
Easy to Click Through & Buy	Not Great For Every Industry
Evergreen Content	Just One Piece of A Bigger Picture

Instagram Amazon Influencer Example

Instagram is great for brands that are looking to build brand awareness but it can be more difficult to drive traffic from Instagram to an Amazon listing. Instagram places several hurdles between sharing content and clicking a link to leave Instagram.

Here is the Instagram Amazon Influencer trulyjamie.

Here is the Bio of an Instagram Amazon Influencer. Note the Link Tree link in the bio. If clicked, you’re sent over to the Link Tree page for that particular Amazon Influencer so you can find their Amazon Influencer Page.

Pros & Cons: Instagram

Pros	Cons
High conversion rates	Not Counted As External Traffic
Idea List Inclusions Can Help SEO	Lots of Distractions With Other Products
Great For Brand Awareness & Sales	Takes Many Clicks To Arrive At Your Product
Typically Economical To Get Included	Needs Lots of Partners For Significant Sales

TikTok Amazon Influencer Example

You don’t need me to tell you that TikTok is popular and a titan of social commerce. It is teaming with Amazon Influencers.

Let’s take a look at this TikTok Amazon Influencer Example: Annamoran.

TikTok Amazon Influencers like Anna show off products in their TikTok’s and recommend people check them out by visiting the link in their bio.

Pros & Cons: TikTok

Pros	Cons
One Video Can Go Viral Easily	Storefronts Don’t Count As External Traffic
Idea List Inclusions Can Help SEO	Lots of Distractions With Other Products
Great For Brand Awareness & Sales	Takes Many Clicks To Arrive At Your Product
Very Visible on Multiple Platforms	Can Take Time To Get Included In Content

Medium Amazon Influencer Example

Medium is a super-powerful blogging platform with over 60 million users. Here is a Medium Amazon Influencer Example:

This is an example of an article on Medium that is perfect to recommend products. Medium links show up at the top of Google Searches. Not only are they found by users on the Medium platform, but also from people Googling.

Pros & Cons: Medium

Pros	Cons
Great At Driving Sales	Not All Posts Are Created Equal
External Amazon Traffic Boosts SEO	Content Takes Longer To Create
Content Discovered on Google & Social	New Posts Take Time To Get Traffic
Content is Evergreen	Requires Assets From Brand

Publication Amazon Influencer Example

Have you ever heard of a publication called Good Housekeeping? You’re not alone. Many of your favorite publications of all shapes and sizes are Amazon Influencers referring sales to Amazon every day.

Here is a Publication Amazon Influencer Example recommending educational toys.

Pros & Cons: Publications

Pros	Cons
Great At Driving Sales and Awareness	Expensive
External Amazon Traffic Boosts SEO	Content Takes Longer To Create
Content Discovered on Google & Social	New Posts Take Time To Get Traffic
Content is Evergreen	Can Take Time To Build Relationships

Media Outlet Amazon Influencer Example

Who else has watched The Today Show? Did you know they also have a very popular blog with over 31 million visitors each month AND they’re a mega Amazon Influencer?

Here is a Media Outlet Amazon Influencer Example from Today.

Pros & Cons: Media Outlets

Pros	Cons
Great At Driving Sales and Awareness	Expensive
External Amazon Traffic Boosts SEO	Content Takes Longer To Create
Content Discovered on Google & Social	New Posts Take Time To Get Traffic
Content is Evergreen	Can Take Time To Build Relationships

How To Find Amazon Influencers

As an Amazon Seller, you want to find Amazon Influencer pages who are already partnered with Amazon through the Amazon Associates Program.

If that sounds complex and time-consuming, don’t worry. There is a quicker and easier way.

Referazon Amazon Influencer Marketing Platform instantly finds Amazon Influencers for you, gives you their audience stats, and contact info and even helps you track and manage all of it, effortlessly.

Find Amazon Influencers With Referazon:

Sign up for a fully functional Free Trial of Referazon. No credit card is required.
Search for things your customers would like: “Best Learning Toys for Toddlers”
You get a list of Amazon Influencers that are already partnered with Amazon with their traffic stats, social info, email addresses & more.
Keep track of your relationship building with a full Influencer CRM.
Manage your Amazon Influencer Campaigns

Frequently Asked Questions

What is an Amazon Influencer?

Amazon Influencers recommend products to their audience and when someone buys, the Amazon Influencer earns a commission from Amazon. Amazon Influencers are both Amazon Affiliates with audiences of Blogs, YouTube, Social Media. Twitch & more who refer sales to Amazon for a commission from Amazon as well as participants in the Amazon Influencer Program.

How Much Do Amazon Influencers Cost?

How much an Amazon Influencer costs will depend on their audience size. There is a general industry standard for Average Amazon Influencer Rates.

What is the Amazon Influencer Program?

The Amazon Influencer Program is a subsidiary of the Amazon Associates Program, Amazon’s affiliate program that has been around since 1996. The Amazon Influencer Program is for Influencers with an audience on Social Media, YouTube, Twitch, & More.

Amazon Influencer Program Requirements

To be accepted into the Amazon Influencer Program, Amazon Influencers must meet Amazon’s private criteria. While Amazon doesn’t reveal this criterion, most believe they are audience size, engagement rate and content quality standards.

What Are The Amazon Influencer Commission Rates?

Commission rates vary by product category, generally ranging from 1% to 10%.

Do Amazon Influencers Get Paid?

Yes, Amazon Influencers earn a commission from the Amazon Associates Program or Amazon Influencer Program as well as typically a fee from the brands that they work with.

Does My Brand Have To Sign Up For Anything Extra With Amazon?

Nope. Just sit back and collect the sales. You literally do nothing. By being an Amazon Seller, your products are already ready to go for Amazon Influencers to refer to.

What Does The Amazon Influencer Need From Me?

Simply build a relationship with an Amazon Influencer that has an audience of your target customers and give them what they need to create some great content that will sell your product, such as your Logo, product images, any product videos you have, talking points, etc.

What is an Amazon Influencer Storefront?

Amazon Influencer Storefronts give Amazon Influencers a place to showcase the products they recommend, making it simple for customers to purchase. Products on Amazon Influencer Storefronts are organized by collections called “Idea Lists”.

What is an Amazon Influencer Page?

Amazon Influencer Pages are Amazon Influencer Storefronts where they drive traffic from their audiences to buy the products that they recommend.

What Is the Difference Between an Amazon Affiliate and An Amazon Influencer?

The truth is, they are one and the same. An Amazon Influencer is anyone with a platform that has “influence” over a purchasing decision. However, the Amazon Influencer Program provides a custom storefront URL.

How Do I Connect With Amazon Influencers?

Simply find Amazon Influencers with the Referazon Amazon Influencer Marketing Platform Search.
Follow them on social media.
Engage with them on social media for 4 – 5 days.
Find your conversation starter and reach out via DM or Email to ask to work together.

Need more help? Check out: How To Reach out to Amazon Influencers and How To Negotiate with Amazon Influencers

As a Referazon user, we help you with:

What to say
When to say it
What to ask for
What to search for
Proven templates & guides

The best part? You own the relationship with your Amazon Influencers. We don’t take a commission for being a middleman. We simply find top Amazon Influencers for your Amazon Influencer List, give you all of the stats you need to make a decision on if they’d be a good fit, then help you track and manage it all. Easy peasy.

Need more help understanding how to run successful Amazon Influencer Marketing campaigns? We published this guide: Amazon Influencer Marketing The COMPLETE Guide.

Or, need more help with finding Amazon Influencers?

Referazon Amazon Influencer Software has a powerful Amazon Influencer Search that makes it simple to find Amazon Influencers and manage campaigns right on the Amazon Influencer Marketing Platform.

If you find it takes too much time to find and build relationships with Amazon Influencers even with our Amazon Influencer Marketing Software, we can do it for you with our Referazon Express Amazon Influencer Marketing Agency program.

TANNER RANKIN

Tanner Rankin is the Fractional CMO for eCommerce, who leads the strategy and execution of eCommerce marketing by installing the Brand Operating System, an asset brands own to drive rapid, predictable growth by elevating and aligning AI, agencies, freelancers, and in-house teams under a single source of truth (SSOT). Tanner is the CEO of The Source Approach (eCommerce Marketing Consultant) and Referazon (Amazon Influencer Search, CRM, & Shoppable Video SaaS), as well as an Amazon Keynote Speaker and eCommerce Keynote Speaker.

→ Tanner Rankin

Amazon Influencer Examples

Table of Contents

Key Takeaways