Key Takeaways
- Amazon Influencer Storefronts give Amazon Influencers a place to showcase the products they recommend, making it simple for customers to purchase.
- Products on Amazon Influencer Storefronts are organized by collections called “Idea Lists”.
- Amazon Influencers drive potential customers from their followings on Social Media, Blogs, YouTube, Twitch & more to their Amazon Influencer Storefronts to buy products they feature on their platform.
If you’re selling on Amazon and only focusing on SEO and Ads, as an Amazon Consultant, I can tell you that you’ve been missing out on a sales source that brands have been using since 1996.
When Amazon launched the Amazon Associates Program back then, Amazon Influencers were mostly referring from message boards, emails, direct messages and some blogs.
Now, with the Amazon Influencer Program, Amazon Influencers can refer from any platform they are on to their own landing page on Amazon called an Amazon Influencer Storefront or “Amazon Influencer Stores”.
This powerful guide is everything you need to know about Amazon Influencer Storefronts to drive your sales on Amazon.
What Are Amazon Influencer Storefronts?
Amazon Influencer Storefronts (or Amazon Influencer Stores) are landing pages on Amazon where influencers curate and showcase products they recommend. They make it simple for influencers to categorize products into “Idea Lists” for easy shopping.
Amazon Influencers earn a commission from Amazon (not the brand) for each sale generated through their storefront. These storefronts are especially useful for influencers on platforms like Instagram and TikTok where linking directly to individual products is difficult.
Products on these storefronts aren’t random. Influencers curate them carefully because they know what resonates with their audience, ensuring higher engagement and conversion rates.
How Much Commission Do Amazon Influencers Earn From Storefronts?
Amazon Influencers earn a commission each time someone purchases from their Amazon Influencer Storefront or Amazon Live stream. The commission comes from Amazon, not the brand.
On-Site Amazon Influencer Commission Rates:
| Product Category | Commission |
|---|---|
| Amazon Games | 20.00% |
| Luxury Beauty, Luxury Stores Beauty, Amazon Explore | 10.00% |
| Digital Music, Physical Music, Handmade, Digital Videos | 5.00% |
| Physical Books, Kitchen, Automotive | 4.50% |
| Amazon Fire Tablet Devices, Amazon Kindle Devices, Amazon Fashion Women's, Men's & Kids Private Label, Luxury Stores Fashion, Apparel, Amazon Cloud Cam Devices, Fire TV Edition Smart TVs, Amazon Fire TV Devices, Amazon Echo Devices, Ring Devices, Watches, Jewelry, Luggage, Shoes, and Handbags & Accessories | 4.00% |
| Toys, Furniture, Home, Home Improvement, Lawn & Garden, Pets Products, Headphones, Beauty, Musical Instruments, Business & Industrial Supplies, Outdoors, Tools, Sports, Baby Products, Amazon Coins | 3.00% |
| PC, PC Components, DVD & Blu-Ray | 2.50% |
| Televisions, Digital Video Games | 2.00% |
| Amazon Fresh, Physical Video Games & Video Game Consoles, Grocery, Health & Personal Care | 1.00% |
| Gift Cards; Wireless Service Plans; Alcoholic Beverages; Digital Kindle Products purchased as a subscription; Food prepared and delivered from a restaurant; Amazon Appstore, Prime Now, or Amazon Pay Places | 0.00% |
| All Other Categories | 4.00% |
How Much Do Amazon Influencer Storefronts Cost?
There is no direct “cost” to have a storefront, but getting featured on one may require negotiation. Influencers range from Nano to Mega, and fees can vary from free product exchanges to thousands of dollars.
If you need help negotiating, check out our guide: How To Negotiate With Amazon Influencers.
| Influencer Size | Rate |
|---|---|
| Nano-Influencers (1,000 – 10,000 Followers) | $10-$100 per post |
| Micro-Influencers (10,001 – 50,000 Followers) | $100–$500 per post |
| Mid-Tier (50,001 – 500,000 Followers) | $500–$5,000 per post |
| Macro-Influencers (500,001 – 1,000,000) | $5,000–$10,000 per post |
| Mega-Influencers (1,000,001 + Followers) | $10,000+ per post |
YouTube
| Influencer Size | Rate |
|---|---|
| Nano-Influencers (1,000 – 10,000 Monthly Views) | $20–$200 per video |
| Micro-Influencers (10,001 – 50,000 Monthly Views) | $200–$1,000 per video |
| Mid-Tier (50,000 – 500,000 Monthly Views) | $1,000–$10,000 per video |
| Macro-Influencers (500,001 – 1,000,000 Monthly Views) | $10,000–$20,000 per video |
| Mega-Influencers (1,000,001 + Monthly Views) | $20,000+ per video |
TikTok
| Influencer Size | Rate |
|---|---|
| Nano-Influencers (1,000 – 10,000 Followers) | $5–$25 per post |
| Micro-Influencers (10,001 – 50,000 Followers) | $25–$125 per post |
| Mid-Tier (50,001 – 500,000 Followers) | $125–$1,250 per post |
| Macro-Influencers (500,001 – 1,000,000) | $1,250–$2,500 per post |
| Mega-Influencers (1,000,001 + Followers) | $2,500+ per post |
X
| Influencer Size | Rate |
|---|---|
| Nano-Influencers (1,000 – 10,000 Followers) | $2–$20 per post |
| Micro-Influencers (10,001 – 50,000 Followers) | $20–$100 per post |
| Mid-Tier (50,001 – 500,000 Followers) | $100–$1,000 per post |
| Macro-Influencers (500,001 – 1,000,000) | $1,000–$2,000 per post |
| Mega-Influencers (1,000,001 + Followers) | $2,000+ per post |
| Influencer Size | Rate |
|---|---|
| Nano-Influencers (1,000 – 10,000 Followers) | $25–$250 per post |
| Micro-Influencers (10,001 – 50,000 Followers) | $250–$1,250 per post |
| Mid-Tier (50,001 – 500,000 Followers) | $1,250–$12,500 per post |
| Macro-Influencers (500,001 – 1,000,000) | $12,500–$25,000 per post |
| Mega-Influencers (1,000,001 + Followers) | $25,000+ per post |
Blog
| Influencer Size | Rate |
|---|---|
| Nano - Mega | $60 per 1,000 Monthly Page Views |
Amazon Influencer Storefront Features
Amazon Influencer Storefronts combine social media, e-commerce, and live streaming into one powerful selling tool.
Amazon Influencer Storefront Idea Lists
Idea Lists are collections of products categorized by theme (e.g., “Summer Essentials”, “Tech Gadgets”). This organization helps shoppers find exactly what they need quickly.
Amazon Influencer Storefront Photos
Influencers can post shoppable photos. Clicking a photo reveals the tagged products, allowing for direct purchase. High-quality photos can also be featured on Amazon’s #FoundItOnAmazon feed.
Amazon Influencer Storefronts Video
Storefronts feature short-form videos (reviews, unboxings, demos) similar to TikTok. These videos are highly engaging and directly shoppable.
Amazon Influencer Storefront Live Streams
Amazon Live Influencers stream content directly on their storefronts. This long-form content allows for deep-dive demos and real-time interaction with shoppers.
Amazon Influencer Storefront Examples
Example 1: Autmazing
Cammie is a family life vlogger who utilizes all storefront features: Live Streams, Idea Lists, Photos, and Videos.
Example 2: Their Hearts Beet Too
Nikki focuses on clean eating and health. While she doesn’t use Live Streams, her Idea Lists and Photos are highly curated and effective for her niche audience.
How To Negotiate With Influencers
Get 10 TACTICS working right now.
How Amazon Influencer Storefronts Drive Sales
Storefronts drive sales through Pre-staging (building trust on social media before the click) and Buyer-Intent Convenience (providing a frictionless shopping experience on Amazon).
When a customer lands on a storefront, they are already “warm” traffic, making them much more likely to convert than cold traffic from an ad.
How To Find Amazon Influencer Storefronts
Finding storefronts can be tough since Amazon lacks a central directory. The easiest way is using Referazon.
How To Find Amazon Influencer Storefronts With Referazon:
- Sign up for a free trial.
- Log in and click on Amazon Live or Storefronts.
- Select your selling category and sub-category.
That’s it! Referazon provides contact info, social stats, and direct links to storefronts, saving you hours of manual searching.
Frequently Asked Questions
How Do I Find Influencers Amazon Storefront?
You can find Influencers Amazon Storefront by checking the link in their social media profile, checking the about page of their YouTube channel or blog, or using an Amazon Influencer Search tool like Referazon.
How Do I Find Someone’s Storefront on Amazon?
You can find someone’s storefront on Amazon by visiting Amazon.com, selecting “All” from the main navigation, then under Programs and Features selecting “See All”, and choosing “Shop by Interest” or “Amazon Live”.
How To Find Amazon Influencers on App?
You can find Amazon Influencers on the app by opening the Amazon App, clicking the main navigation menu, scrolling down to the categories, selecting a category such as “Fashion & Beauty”, and clicking “Discover” or “Shop By Interest”.
Can I See Some Amazon Influencer Examples?
Sure, check out our post: Amazon Influencer Examples
What is an Amazon Influencer Storefront?
Amazon Influencer Storefronts give Amazon Influencers a place to showcase the products they recommend, making it simple for customers to purchase. Products on Amazon Influencer Storefronts are organized by collections called “Idea Lists”.
What is an Amazon Influencer Page?
Amazon Influencer Pages are Amazon Influencer Storefronts where they drive traffic from their audiences to buy the products that they recommend.
What Is the Difference Between an Amazon Affiliate and An Amazon Influencer?
The truth is, they are one and the same. An Amazon Influencer is anyone with a platform that has “influence” over a purchasing decision. However, the Amazon Influencer Program provides a custom storefront URL.
How Do I Connect With Amazon Influencers?
Simply find Amazon Influencers with the Referazon Amazon Influencer Marketing Platform Search. Follow them on social media. Engage with them on social media for 4 – 5 days. Find your conversation starter and reach out via DM or Email to ask to work together.
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