Key Takeaways
- Working with Micro-Influencers and Nano-Influencers is great for brands because their audiences are hyper-engaged and rates can be extremely reasonable.
- While working with Micro-Influencers and Nano-Influencers can bring smaller reach, it doesn’t have to.
- Brands can still get Mega-Influencer reach by working with Micro-Influencers and Nano-Influencers using content amplification strategies.
When you think of the term “micro” you think of “small”. When you place the term in front of the word “influencer” you think, “small influencer”.
That needs to change.
Because not only are Google, Instagram, TikTok and more adjusting their algorithms to showcase content from “micro-influencers” but there are things YOU can do, within YOUR control to get Mega-Influencer reach from Micro-Influencers.
This is how to work with Micro-Influencers and use time-tested and proven techniques used by marketing genius companies like All Birds to make the most out of how you work with Micro-Influencers.
What is a Micro-Influencer?
As a top-rated Amazon Consultant with over 15 years of experience, some of my largest successes have come from working with Micro-Influencers.
Micro-Influencers create content consumed by your potential customers across YouTube, Blogs, Social Media, Twitch, Amazon Live, and Amazon Storefronts.
| Platform | Micro-Influencer Range |
|---|---|
| YouTube | 10,001 – 50,000 Monthly Views |
| Blogs | 10,001 – 25,000 Monthly Traffic |
| Social Media | 10,000 – 50,000 Followers |
By comparison, here is a look at the generally accepted industry standard audience sizes for Influencers:
Social Media
| Influencer Type | Audience Size |
|---|---|
| Nano-Influencers | 1,000 – 10,000 |
| Micro-Influencers | 10,001 – 50,000 |
| Mid-Tier | 50,001 – 500,000 |
| Macro-Influencers | 500,001 – 1,000,000 |
| Mega-Influencers | 1,000,001 + |
YouTube
| Influencer Type | Monthly VIews |
|---|---|
| Nano-Influencers | 1,000 – 10,000 |
| Micro-Influencers | 10,001 – 50,000 |
| Mid-Tier | 50,000 – 500,000 |
| Macro-Influencers | 500,001 – 1,000,000 |
| Mega-Influencers | 1,000,001 + |
Blog
| Influencer Type | Monthly Traffic |
|---|---|
| Nano-Influencers | 0 – 10,000 |
| Micro-Influencers | 10,001 – 25,000 |
| Mid-Tier | 25,001 – 250,000 |
| Macro-Influencers | 250,001 – 750,000 |
| Mega-Influencers | 750,001 + |
A few items of note… Notice Blogs are classified by their monthly traffic and YouTube in particular is by Monthly Views. This is because you do not have to be subscribed to a YouTuber to view their video.
Benefits of Working With Micro-Influencers
Have you ever decided to go to a local restaurant because you wanted to support a local business, knew the food would taste better and knew the service would be better? That’s what it is like to work with Micro-Influencers.
1) Algorithms Push Micro-Influencer Content
Algorithms on social media like Instagram are pushing Micro-Influencers content to the top while Google’s Helpful Content Update does the same.
2) Micro-Influencers Have Hyper-Engaged Audiences
Nano-Influencers and Micro-Influencers have the highest engagement rates and higher conversion rates too.
3) Consumers Trust Micro-Influencers More Than Brands
The truth is, Micro-Influencers are more human and relatable than brands. In fact, 61% of consumers trust Influencers over brands.
4) Micro-Influencers Are Easier To Work With
In my experience, Micro-Influencers and Nano-Influencers are the easiest to work with. They are Flexible, Negotiable, and Communicative.
5) Micro-Influencers Are Typically More Cost Effective
One of the biggest benefits of working with Micro-Influencers is that they generally come with lower rates and are willing to negotiate on said rates.
How Much Do Micro-Influencers Cost?
Because of Micro-Influencers’ modest audience sizes and reaches, they are generally cost-effective to work with for brands. Here is a look at the industry standard rates for Influencer Marketing.
| Influencer Size | Rate |
|---|---|
| Nano-Influencers (1,000 – 10,000 Followers) | $10-$100 per post |
| Micro-Influencers (10,001 – 50,000 Followers) | $100–$500 per post |
| Mid-Tier (50,001 – 500,000 Followers) | $500–$5,000 per post |
| Macro-Influencers (500,001 – 1,000,000) | $5,000–$10,000 per post |
| Mega-Influencers (1,000,001 + Followers) | $10,000+ per post |
YouTube
| Influencer Size | Rate |
|---|---|
| Nano-Influencers (1,000 – 10,000 Monthly Views) | $20–$200 per video |
| Micro-Influencers (10,001 – 50,000 Monthly Views) | $200–$1,000 per video |
| Mid-Tier (50,000 – 500,000 Monthly Views) | $1,000–$10,000 per video |
| Macro-Influencers (500,001 – 1,000,000 Monthly Views) | $10,000–$20,000 per video |
| Mega-Influencers (1,000,001 + Monthly Views) | $20,000+ per video |
TikTok
| Influencer Size | Rate |
|---|---|
| Nano-Influencers (1,000 – 10,000 Followers) | $5–$25 per post |
| Micro-Influencers (10,001 – 50,000 Followers) | $25–$125 per post |
| Mid-Tier (50,001 – 500,000 Followers) | $125–$1,250 per post |
| Macro-Influencers (500,001 – 1,000,000) | $1,250–$2,500 per post |
| Mega-Influencers (1,000,001 + Followers) | $2,500+ per post |
X
| Influencer Size | Rate |
|---|---|
| Nano-Influencers (1,000 – 10,000 Followers) | $2–$20 per post |
| Micro-Influencers (10,001 – 50,000 Followers) | $20–$100 per post |
| Mid-Tier (50,001 – 500,000 Followers) | $100–$1,000 per post |
| Macro-Influencers (500,001 – 1,000,000) | $1,000–$2,000 per post |
| Mega-Influencers (1,000,001 + Followers) | $2,000+ per post |
| Influencer Size | Rate |
|---|---|
| Nano-Influencers (1,000 – 10,000 Followers) | $25–$250 per post |
| Micro-Influencers (10,001 – 50,000 Followers) | $250–$1,250 per post |
| Mid-Tier (50,001 – 500,000 Followers) | $1,250–$12,500 per post |
| Macro-Influencers (500,001 – 1,000,000) | $12,500–$25,000 per post |
| Mega-Influencers (1,000,001 + Followers) | $25,000+ per post |
Blog
| Influencer Size | Rate |
|---|---|
| Nano - Mega | $60 per 1,000 Monthly Page Views |
How To Negotiate With Influencers
Get 10 TACTICS working right now.
How To Work With Micro-Influencers
Get Featured on Micro-Influencer Blog Posts
Get featured on upcoming or existing Blog Posts like:
- Top Lists
- Best Lists
- Favorite Lists
- Idea Lists
- How-To Articles
WHY YOU WANT THIS: First, these articles get found & read online. They show up on Flipboard, Apple News, Google News & other popular blog aggregators. Even better? This type of content is generally the last stop before a purchasing decision.
Get Featured On Evergreen Micro-Influencer YouTube Videos
Get featured on upcoming videos like: Top Lists, Reviews, Hauls, and Unboxings.
WHY YOU WANT THIS: First, these types of videos get found and get watched. They dominate both search results and YouTube-suggested videos.
Advertorial Style Reviews With Click-Worthy Titles
When asking for product reviews, request an Advertorial style review where you can help dictate the narrative.
Example Headlines:
- The $30 Kitchen Gadget That Changed My Life
- This $25 Amazon Find Transformed How I Garden
- Suffer From Insomnia? You NEED This Supplement
WHY YOU WANT THIS: Boring article & video titles never see the light of day. You want your review to sound like the influencer just found the best solution to the problem ever. This is called pre-staging.
How To Get MEGA-Influencer Reach From Micro-Influencers
The fact of the matter is, if you understand how to do this simple trick, you can explode brand awareness and sales in one easy action. It doesn’t matter what size Influencer you work with.
1) Get Featured In an Advertorial Style Review
Partner with a Nano-influencer or Micro-Influencer on an Advertorial style review on a blog or YouTube video. This pre-stages the consumer to make them believe they need these sneakers, significantly increasing the perceived value.
2) Amplify The Advertorial Through Native Advertising
Take the Advertorial style content that you were included on and amplify it to your target audience through Native Advertising using platforms like Taboola or Outbrain.
This works because:
- The audience sees the content from a 3rd party that isn’t the brand but is about the brand.
- Since it’s not by the brand, they trust it and are willing to take action.
Frequently Asked Questions
Who Are Micro-Influencers?
Micro-Influencers have an audience on platforms like Social Media, Blogs, YouTube, Twitch & More with an audience size generally between 10,000 – 50,000 followers.
How Many Followers Is a Micro-Influencer?
Between 10,000 – 50,000 followers.
What is The Difference Between a Micro-Influencer and a Macro-Influencer?
Micro-Influencers generally have an audience between 10,000 – 50,000 followers and Macro-Influencers generally have an audience between 500,001 – 1,000,000 followers.
How Do You Identify Micro-Influencers?
You can browse relevant hashtags to your subject matter on social media and identify profiles with followings between 10,000 – 50,000 followers or you can use simple Amazon Influencer Marketing Software like Referazon.
Why Focus On Micro-Influencers?
You should focus on Micro-Influencers because they are generally cost-effective, easy to work with and have an audience that is hyper-engaged.
Can I See Some Amazon Influencer Examples?
Sure, check out our post: Amazon Influencer Examples
What is an Amazon Influencer Storefront?
Amazon Influencer Storefronts give Amazon Influencers a place to showcase the products they recommend, making it simple for customers to purchase. Products on Amazon Influencer Storefronts are organized by collections called “Idea Lists”.
How Do I Connect With Amazon Influencers?
Simply find Amazon Influencers with the Referazon Amazon Influencer Marketing Platform Search. Follow them on social media. Engage with them on social media for 4 – 5 days. Find your conversation starter and reach out via DM or Email to ask to work together.
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