Key Takeaways
- Savvy brands have been working with Amazon Influencers since the beginning of the Amazon Associates Program in 1996.
- Even though Amazon Influencer Marketing has been around close to 30 years, working with Amazon Influencers is still new to many.
- From getting included on YouTube videos and blog posts recommending top products to Amazon Live videos, this is how to work with Amazon Influencers to drive sales.
The term “influencer” conjures up imagery of Instagrammers and TikTokers holding up products in front of the camera.
The truth is, “Amazon Influencer” is an entirely different thing.
Amazon Influencers who are part of the Amazon Associates Program are responsible for over 37% of Amazons’ traffic and are sophisticated selling machines.
Amazon Influencers produce content that specifically targets customers who are ready to make a purchase and need a suggestion.
When you’re thinking about how to Find Amazon Influencers, you want to use an Amazon Influencer Search with an Amazon Influencer Marketing Software Tool that focuses on content that would do the best job at driving sales for your products is critical to a successful Amazon Influencer Marketing Campaign.
As a top-rated Amazon Consultant, I can tell you that these are the EXACT types of content and promotions to drive Amazon sales with Amazon Influencers.
Inclusion on Existing or Upcoming Articles
Get Featured on Amazon Influencer Blog Posts
Get featured on upcoming or existing Amazon Influencers Blog Posts like:
- Top Lists
- Best Lists
- Favorite Lists
- Idea Lists
- Must-Have Lists
- Gift Idea Lists
- Guides
- Checklists
- How-To Articles
- Tips & Tricks Articles
When thinking about how to evaluate an Amazon Influencer, you want to confirm they make content like this.
WHY YOU WANT THIS: First, these articles get found & read online. They show up on Flipboard, Apple News, Google News & other popular blog aggregators. Even better? This type of content is generally the last stop before a purchasing decision. This content does a remarkable job of driving external traffic to Amazon, which you need for Amazon SEO.
Inclusion on Upcoming YouTube Videos
Get Featured On Evergreen Amazon Influencer YouTube Videos
Get featured on upcoming videos like:
- Top Lists
- Best Lists
- Favorite Lists
- Idea Lists
- Must-Have Lists
- Gift Idea Lists
- Guides
- Checklists
- How-To Videos
- Tips & Tricks Videos
- Hauls
- Unboxings
One of our tips in How To Find Amazon Influencers is to search Referazon for this type of content in the YouTube Search.
This way, you know your Amazon Influencer creates this type of content.
WHY YOU WANT THIS: First, these types of videos get found and get watched. They dominate both search results and YouTube suggested videos. These types of list videos are generally the last stop before a purchasing decision. This content also does a remarkable job of driving external traffic to Amazon, which you need for Amazon SEO.
Inclusion on Existing or Upcoming Versus Articles
Get Featured On Existing or Upcoming Versus Articles
Do you have a superior way of doing things, a better ingredient or a powerful unique value proposition that sets you apart from the competition?
Amazon Influencers are the best way to let potential customers know about it and break it down.
Provide your Amazon Influencers with all the details they need to understand why your products are superior and even offer to buy them the competitors’ products to test out and document their experiences.
WHY YOU WANT THIS: When a consumer is at the product awareness stage, that means they’ve done the research and they’re ready to buy. Now, it’s about narrowing in on the brand. Versus content helps them choose between you and your competitors. Consumers commonly Google “this brand vs that brand” or YouTube “this brand vs that brand” to make their final decision. Then, they consume the content and make the purchase.
Inclusion on Upcoming Versus Videos
Get Featured On Upcoming Versus Videos
Do you have a superior way of doing things, a better ingredient or a powerful unique value proposition that sets you apart from the competition?
Amazon Influencers are the best way to let potential customers know about it and break it down.
Provide your Amazon Influencers with all the details they need to understand why your products are superior and even offer to buy them the competitors’ products to test out and document their experiences.
WHY YOU WANT THIS: When a consumer is at the product awareness stage, that means they’ve done the research and they’re ready to buy. Now, it’s about narrowing in on the brand. Versus content helps them choose between you and your competitors. Consumers commonly Google “this brand vs that brand” or YouTube “this brand vs that brand” to make their final decision. Then, they consume the content and make the purchase.
Advertorial Style Reviews
Advertorial Style Reviews With Click-Worthy Titles
When asking for product reviews, request an Advertorial style review where you can help dictate the narrative.
Some example headlines include:
- The $30 Kitchen Gadget That Changed My Life
- This $25 Amazon Find Transformed How I Garden
- Suffer From Insomnia? You NEED This Supplement
- The Internet Is Obsessing Over This Coffee, Here’s Why
What’s more, you can leverage this type of content with any size Amazon Influencer.
With Advertorials, you can even get the reach of a Mega-Influencer when partnering with a Nano or Micro-Influencer with this simple trick: How To Work With Micro-Influencers and Get Mega-Influencer Reach
So, when you’re thinking about how to negotiate with an Amazon Influencer, keep in mind that you can still get the benefits of a mega-influencer from nano or micro-influencers.
How To Negotiate With Influencers
Get 10 TACTICS working right now.
WHY YOU WANT THIS: What sounds better? “Your Brand – Garden Tool Review” or “This Ingenious $20 Garden Tool On Amazon Saved Me Immeasurable HOURS”? Boring article & video titles never see the light of day. Plus, they don’t sell. You want your review to sound like the influencer just found the best solution to the problem ever. This is called pre-staging. If you are introduced as the best solution to the problem, that’s what your customer will believe.
Amazon Shoppable Videos
Get Featured on Amazon Shoppable Videos
Did you know that Amazon Influencers who have uploaded at least 3 product video reviews to their Amazon Influencer Storefront, can make product video reviews for you that will appear on their Amazon Influencer Storefront and YOUR Product Detail Page?
If you don’t upload videos to your Amazon Product Listing related videos from other brands will show up on your product detail page to potentially take sales away from you. Enter Amazon Influencer video reviews to the rescue.
You’ll want to ask Amazon Influencers to review your product and upload the video to their storefront so it can be eligible to appear on your product detail page. You’ll also want this video uploaded to other platforms they may use such as YouTube & more.
WHY YOU WANT THIS: You already know how powerful product reviews are in influencing sales, but videos on Amazon Product Listings boost time on page, reduce bounce rates, lower Amazon exit rate, and provide more sales-related user-generated content for your product detail pages, all ranking factors in Amazon SEO. So not only will this help drive more sales, but also help boost your Amazon SEO rankings.
Amazon Influencer Storefronts Idealists
Get Featured on Amazon Influencer Storefronts
Amazon Influencer Storefronts divide their product recommendations into “Idea Lists”.
These idealists are topical. You will want to check out the idealists of the Amazon Influencers that you are partnering with and recommend which one you’d like to be included on.
You can see these in action over at Amazon Influencer Examples, but let’s say you sell jewelry. You’d want to be included on idealists with titles such as: “My Favorite Earrings”, “Must Have Jewelry Accessories”, “My Wardrobe Staples”.
Need help finding Amazon Influencer Storefronts?
We have an in-depth guide on How To Find Amazon Influencer Storefronts.
WHY YOU WANT THIS: Amazon Influencer Storefronts have been a powerhouse for driving sales and awareness for some time now. What’s more, they boost SEO and are an evergreen way to get your products recommended to your Amazon Influencers’ highly engaged audience base. Simply stated, they are an easy way for the audience of your Amazon Influencer to buy their favorite things they see from that Amazon Influencer. Again, although this isn’t driving external traffic to your listing, it still drives conversions and boosts SEO in other ways.
Amazon Live Streams
Get Featured on Amazon Live Stream Videos
Some of the most effective Live Streams at driving sales are topical, top, or favorite products based streams. For example, if you sell an avocado pitting tool, you would love to be included in an upcoming live stream titled: “Kitchen Gadget Time Savers” or “My Must Have Kitchen Gadgets”.
WHY YOU WANT THIS: Not only will this drive sales and boost SEO, but it immediately increases the perceived value of your products. Amazon Live Streams are growing with no signs of slowing down and with a proven technique akin to QVC or HSN, it’s no surprise why this sales mechanism works. Amazon Live Influencers do a great job of bringing people onto Amazon to learn about new products to try, then closing the deal once they’re there. Although this isn’t driving external traffic to your listing, it still drives conversions and boosts SEO in other ways.
Need help finding Amazon Live Influencers? Check out our guide: How To Find Amazon Live Influencers
Promo Code Distribution
Promoting Monthly Coupon Code Promotions To Their Social, Email, Blog & Video Audiences
Create promo codes monthly, quarterly or seasonally just for that particular Influencers audience. This will keep the relationship going with your Amazon Influencer plus a steady flow of external traffic coming to your Amazon product listings.
WHY YOU WANT THIS: These types of promotional code blasts to blog posts, emails & social drive sales because they are value & benefit-driven from a source the customer knows, likes & trusts. After you’ve built the relationship with the influencer, don’t let it die on the vine, keep things going by rewarding their audience with regular coupon codes. This will keep your sales velocity going on Amazon which significantly improves your Amazon SEO, decreases your PPC costs and even better? Customers who use discount codes tend to leave more reviews.
Giveaways To Their Audience
Regular Giveaways To Their Audience
Giveaways have always been a powerful way to grow brand awareness and your following at the same time. You can set criteria for giveaway entrants that require them to join your email list, follow you on social media and other brand-friendly actions.
WHY YOU WANT THIS: Not only these drive demand and drive brand awareness, but they also can grow your following, expanding your reach of potential customers. There are lots of creative ways influencers can have people enter their giveaways that involve massive opportunity for you to grow your followings, fill up your Facebook Pixel & Google Analytics data & much more.
Frequently Asked Questions
What is an Amazon Influencer?
Amazon Influencers recommend products to their audience and when someone buys, the Amazon Influencer earns a commission from Amazon. Amazon Influencers are both Amazon Affiliates with audiences of Blogs, YouTube, Social Media. Twitch & more who refer sales to Amazon for a commission from Amazon as well as participants in the Amazon Influencer Program.
How Much Do Amazon Influencers Cost?
How much an Amazon Influencer costs will depend on their audience size. There is a general industry standard for Average Amazon Influencer Rates.
What is the Amazon Influencer Program?
The Amazon Influencer Program is a subsidiary of the Amazon Associates Program, Amazon’s affiliate program that has been around since 1996. The Amazon Influencer Program is for Influencers with an audience on Social Media, YouTube, Twitch, and more.
What Are The Amazon Influencer Program Requirements?
To be accepted into the Amazon Influencer Program, Amazon Influencers must meet Amazon’s private criteria. While Amazon doesn’t reveal this criterion, most believe they are audience size, engagement rate and content quality standards.
What Are The Amazon Influencer Commission Rates?
Commission rates vary by product category, but generally range from 1% to 10%.
Can I See Some Amazon Influencer Examples?
Sure, check out our post: Amazon Influencer Examples
What is an Amazon Influencer Storefront?
Amazon Influencer Storefronts give Amazon Influencers a place to showcase the products they recommend, making it simple for customers to purchase. Products on Amazon Influencer Storefronts are organized by collections called “Idea Lists”.
What is an Amazon Influencer Page?
Amazon Influencer Pages are Amazon Influencer Storefronts where they drive traffic from their audiences to buy the products that they recommend.
What Is the Difference Between an Amazon Affiliate and An Amazon Influencer?
The truth is, they are one and the same. An Amazon Influencer is anyone with a platform that has “influence” over a purchasing decision. However, the Amazon Influencer Program is a specific extension that gives influencers a custom storefront URL.
How Do I Connect With Amazon Influencers?
Simply find Amazon Influencers with the Referazon Amazon Influencer Marketing Platform Search. Follow them on social media. Engage with them on social media for 4 – 5 days. Find your conversation starter and reach out via DM or Email to ask to work together.
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