- Content Creation Fees Are Standard: Although Amazon Influencers earn a small commission per sale from Amazon directly, they still have a right to request a fee for creating content for your brand.
- Influencers Are Businesses: Amazon Influencers are businesses just like brands who have contributed capital, sweat equity, and opportunity cost into their platforms and deserve a return on that investment.
- Audience Size Dictates Rates: Extensive research reveals clear average Amazon Influencer Rates across various audience sizes and platforms.
Knowing what to pay Amazon Influencers can be difficult for brands selling on Amazon.
Since Amazon will likely never disclose the exact number of sales an Amazon Influencer contributed to a brand (they haven’t since 1996!), it’s difficult to gauge a fair and reasonable rate.
Amazon’s stance is clear: just like your brand’s customers on Amazon are Amazon’s customers, Amazon Influencers are Amazon’s influencers—not your own direct affiliates.
It’s fundamentally different than if they were part of your own website’s private affiliate program.
That said, you can still work off of reliable average Amazon Influencer rates.
In this guide, you’ll learn how much Amazon Influencers typically charge for a piece of content as well as how much commission they make directly from Amazon.
Average Amazon Influencer Rates
A strange misconception among Amazon Sellers is that since an Amazon Influencer makes a commission from Amazon, they shouldn’t ask for a fee to promote a product.
This couldn’t be farther from the truth.
Just like you have built your product business, Amazon Influencers have invested capital, time, and sweat equity into understanding and growing audiences on social platforms. Therefore, they deserve the opportunity to earn a return on those investments.
Thanks to research from Influencer Marketing Hub, clear industry benchmark rates exist for content creators.
Core pillars of How To Evaluate an Amazon Influencer and How To Negotiate with Amazon Influencers rely on understanding typical charges relative to audience scale.
If you’re determining How Much to Pay an Amazon Influencer, grounding your strategy in these benchmark Amazon Influencer Rates is essential.
That said, you may be wondering how much Amazon itself pays the Amazon Influencer in commission per sale…
Amazon Influencer Commission Rates
One of the best elements of the Amazon Influencer Program (a branch of the broader Amazon Associates Program) is that the commission paid to affiliates and influencers comes out of Amazon’s margin, not the seller’s pocket.
Below is a breakdown of the commission that “On-Site” Amazon Associates earn.
These placements consist of:
- Amazon Influencer Storefronts
- Amazon Live Influencers
- Amazon Editorial Reviewers
On-Site Amazon Influencer Commission Rates:
| Product Category | Commission Rate |
|---|---|
| Amazon Games | 20.00% |
| Luxury Beauty, Luxury Stores Beauty | 10.00% |
| Digital Music, Physical Music, Handmade, Digital Videos | 5.00% |
| Physical Books, Kitchen, Automotive | 4.50% |
| Amazon Fire Tablet Devices, Dash Buttons, Amazon Kindle Devices, Amazon Fashion Women’s, Men’s & Kids Private Label, Apparel, Amazon Cloud Cam Devices, Fire TV Edition Smart TVs, Amazon Echo Devices, Ring Devices, Watches, Jewelry, Luggage, Shoes, Handbags & Accessories | 4.00% |
| Toys, Furniture, Home, Home Improvement, Lawn & Garden, Pets Products, Headphones, Beauty, Musical Instruments, Business & Industrial Supplies, Outdoors, Tools, Sports, Baby Products | 3.00% |
| PC, PC Components, DVD & Blu-Ray | 2.50% |
| Televisions, Digital Video Games | 2.00% |
| Amazon Fresh, Physical Video Games & Video Game Consoles, Grocery, Health & Personal Care | 1.00% |
| Gift Cards; Wireless Service Plans; Alcoholic Beverages; Digital Kindle Products purchased as a subscription; Food prepared in a restaurant; Amazon Appstore; Prime Now; Amazon Pay Places; Prime Wardrobe; Prime Video Channels | 0.00% |
| All Other Categories | 4.00% |
Below is a breakdown of the commission that “Affiliate” or “Off-Site” Amazon Associates earn when referring traffic from external platforms.
These off-site channels consist of:
- Bloggers & Media Publications
- YouTubers
- Pinterest Creators
- Twitch Streamers
- Social Media Creators
To examine real-world examples across these formats, explore our guide on Amazon Influencer Examples.
Amazon Affiliate Commission Rates:
| Product Category | Fixed Commission Income Rate |
|---|---|
| Amazon Games | 20.00% |
| Luxury Beauty, Luxury Stores Beauty | 10.00% |
| Digital Music, Physical Music, Handmade, Digital Videos | 5.00% |
| Physical Books, Kitchen, Automotive | 4.50% |
| Amazon Fire Tablet Devices, Dash Buttons, Amazon Kindle Devices, Amazon Fashion Women’s, Men’s & Kids Private Label, Apparel, Amazon Cloud Cam Devices, Fire TV Edition Smart TVs, Amazon Echo Devices, Ring Devices, Watches, Jewelry, Luggage, Shoes, Handbags & Accessories | 4.00% |
| Toys, Furniture, Home, Home Improvement, Lawn & Garden, Pets Products, Headphones, Beauty, Musical Instruments, Business & Industrial Supplies, Outdoors, Tools, Sports, Baby Products | 3.00% |
| PC, PC Components, DVD & Blu-Ray | 2.50% |
| Televisions, Digital Video Games | 2.00% |
| Amazon Fresh, Physical Video Games & Video Game Consoles, Grocery, Health & Personal Care | 1.00% |
| Gift Cards; Wireless Service Plans; Alcoholic Beverages; Digital Kindle Products purchased as a subscription; Food prepared in a restaurant; Amazon Appstore; Prime Now; Amazon Pay Places; Prime Wardrobe; Prime Video Channels | 0.00% |
| All Other Categories | 4.00% |
Frequently Asked Questions
How much should I pay a Micro-Influencer?
Micro-influencers (10k-50k followers) typically charge between $100 and $500 per post, depending on engagement rates and the platform. Many are also open to product-for-content exchanges.
Can I negotiate rates with Amazon Influencers?
Absolutely. Influencer rates are rarely set in stone. You can negotiate by offering long-term partnerships, commission matching, free products for giveaways, or usage rights adjustments.
Do Amazon Influencers get paid for clicks or sales?
Amazon pays influencers a commission only when a sale is made (Cost Per Action). However, brands often pay influencers a flat fee for content creation (videos, posts, blogs) regardless of sales performance.
Why do YouTube influencers charge more than Instagram influencers?
YouTube videos require significantly more production time (filming, editing, uploading) and have a longer shelf life (evergreen content) compared to an Instagram post or story, justifying a higher fee.
Does Amazon take a cut of the money I pay an influencer?
No. Any fee you pay an influencer for sponsored content is a direct transaction between you and them. Amazon only handles the affiliate commission on sales generated through their links.
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